Online Real Estate Technology

Search Engines

Your blog will have a better SEO result when you utilise good SEO techniques such as link building, and one of the ways to do that is by creating internal links within your posts or content.

A good internal link structure can have a size-able impact on your rankings on the major search engines. Most blog writers either don’t use this strategy or don’t know how to create internal links and it is really quite simple. You want your readers, particularly new readers to discover all your great content, and by including links to your older posts, it gives them a whole new life, as well as maintaining your readers on your blog for a longer stay. For example, in February I wrote a post about Google Analytics and in January I wrote about how important an SEO strategy is to your business, as you see I’ve included internal links to both of these posts I’ve mentioned, knowing that when new readers visit my blog, they will be able to visit those posts and read the stories, effectively giving those older posts a new lease on life.

So here are a few tips for you on creating an internal link strategy and a few things you should avoid:

1. Avoiding Bad Anchor Text: Whilst adding “Click Here Text” may drive a better click through rate, it is not good for anchor text. You need to decide if click here or keywords are more important. In the examples above, I’ve decided that keywords are more important, you can of course mix them up, by including good keywords and then a separate link containing the words “Click Here”. So if you want to rank for “Red Widgets” don’t use the phrase click here. I’ll cover this in my next post.

2. Uneven Distribution of links: Make sure you spread your links around, promote all your old posts in your new content. But one word of advice, don’t over do it. One or two links per post is sufficient.

3. Broken Links – Make sure all your links work,there’s nothing worse for a reader than to click on a link in your post and it not work. If you change or upgrade your blog software it can cause broken links,so make sure they all work and test them regularly. If you are using Google webmaster tools on your blog, it will tell you if a link is broken. But beware, the search engines don’t like broken links.

4. Missed Opportunities: If you are blogging about a subject you’ve written about before, don’t miss the opportunity to link to your older content.

5.Edit Instead of Linking: Sometimes there is the temptation to go back and edit an old post, or you might even want to add some up dated information to it, Well resist the temptation, you are far better to write a new post and then include a link to your old one.

I hope this post on how to create internal links is helpful to you in getting a better result for your blog. You can breath new life into your old articles and posts by creating internal links, and it will help you in the search results.

Good Luck and if you need help please let me know by leaving me a comment on the blog. I’ll always respond to your questions.

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