Online Real Estate Technology

Well, it may be the flavour of the year, but new research from Hubspot has shed light on some interesting stats on those that use Twitter.

According to the survey 53% of users who have registered with Twitter, have no followers, 56% are not following anyone, and 55% have never even tweeted.

The companies “June 2009 State of the Twittersphere,”  found that more than 9% of Twitter users are completely inactive, meaning they have fewer than 10 followers, fewer than 10 friends and fewer than 10 updates.

Additional findings:

• 80% of users failed to provide a homepage URL
• 76% have not entered a bio in their profile (vs. 20% last year)
• 69% have not specified a location

Active Users are Regular Tweeters

In contrast to those who don’t use Twitter much, HubSpot did find that a large portion of individuals who are actively using Twitter have embraced it, and are tweeting on a regular basis.

Usage findings:

• The average user tweets .97 times per day
• The average user has tweeted 119.34 times in total
• The average user has a following-to-follower ratio of .7738

These stats are really interesting but lets take a look at the information and/or quality of what is being tweeted on a daily basis, looking at the research it shows that users frequently answer questions and communicate with other users rather than just answer the “What are you doing” question

From a location point of view, Twitter appears to be more popular in english speaking countries and cities such as London, larger US cities and Canada.

On doing some research of my own and looking at the stats of those that I follow, I’d have say only about 70% of them tweet on a daily basis, the rest are very passive and some I never even hear from, maybe time to do some culling and have a good ol’ clear out. 

This survey is really interesting in that it almost backs up the Nielsen report released in April of this year which estimated that 60% of Twitter users quit after their first month.

I just wonder, how many of Twitter users who are registered are genuine anyway, It’s not that hard to register a user name, it could even be yours if you haven’t thought to register it, maybe your competitors or a well known brand that’s been slow to catch on to the social media band wagon and just sit on it, that’s why you should read my post on grabbing your social media user name before your competitor does.