Online Real Estate Technology

Image via CrunchBase

With the recent addition of real estate to Google maps in Australia a lot of discussion has been generated over its value to the real estate industry.

So far, to my knowledge, of the main portals only myhome and homehound have uploaded listings to Google, although I’m sure that realestate.com.au and domain.com.au internally have been in discussions about the merits of uploading all their listings to Google.

Google will have a full time job controlling the quality of listings available, and making sure that old, outdated or sold stock is removed, just look at the issues that myhome.com.au faced when it first launched in the market with trying to maintain quality with its listings.

During a presentation to one of the major franchises on Tuesday night I was asked my opinion on this very subject and in follow up discussions with a number of people in the industry, this is it seems, more about the potential changing of the guard than anything else.

There is a feeling in the real estate community that Google may just break the monopoly of realestate.com.au.

Well, I thought I’d provide you with a link to an article that Simon Baker, ex CEO of realestate.com.au has written on his blog about this very subject, will it work for Google and what, if any impact will it have on realestate.com.au in the future.

To read the article click here