Online Real Estate Technology

Creating Your Real Estate tweet Plan

Twitter is the flavour of the year and a lot of you will be starting to use Twitter for the first time, and using it correctly to not only build your following but to get your followers to go where you want them to and to get buy in from them is not easy,even though there’s lot of people using the micro blogging service, you still need to have a plan to get the most out of the site. For those of you who have been using Twitter for awhile, this article will also help you get more response for all your efforts.

To be successful using Twitter you need to offer value to those following you, and you need to create what I call the “Trusted Adviser” role for yourself, once you have created this role and others see your expertise on a subject, they will follow you to get information and advice, but first you need to work very hard to create this persona.

Creating your Tweet plan and then following the strategy you have set up for yourself, will help you keep your plan on track. Just posting tweets about your product or listing is not engaging your followers nor is it creating value, it is just plain boring.

Setting out to become a trusted adviser means you need to listen,respond and broadcast and build your community, that’s what your followers are, your community, and you need to offer value in what you do to get engagement from them.

Creating your topic list is a good place to start, define your area of expertise and start to build that trust.

Some of the topics you could include if you are just starting out would be:

1. Your Expertise

2. What are your passions

3. Stats in your market – Good for those in real estate

4. Share your interests

5. Tweet what you are doing

6. Updates on your listings – real estate again

7. Share links and helpful information

So now you’ve worked on your list of topics, it’s time to create your tweet plan:

1. Make a list of topics

2. Identify your resources – sites to turn to, to get information

3. Schedule drips – spread your tweets out throughout the day

4. Be spontaneous

5. Follow other twitters of like minded interests and retweet information

Once you have your tweet plan worked out, you then need to set up your Twitter profile:

1. Create you Twitter background and personalise your profile

2. Complete your profile – serious followers always check out your profile before a follow.

3. Use monitoring and measuring tools to check your tweets – Use URL shorteners such as Bit.ly/Cli.gs/Hootsuite

4. Add video to your tweets by using Bubbletweet.com

5. Use Tweetlater.com to add an auto welcome  message for new followers

I hope that you find the above information helpful, particularly if you are just starting out with Twitter, and by using the tools I’ve suggested, it will give you the basics to start building your following and help you create the trusted adviser role.

Some helpful Twitter tools you can use to start building your Tweet plan:

1. Tweetdeck.com

2. Topify.com – Uses email notification for new followers

3. Hootsuite.com

4. Tweetlater.com

5. Tweetmeme.com – Search and retweet the hottest stories on Twitter.

Now to final the tip for you, using social media sites as farm areas can generate new sources of leads for you, particularly as you can tap into the conversations taking place right then and there. A great site for you to use is www.demandspot.com, it is a real time lead generation tool for real estate agents that taps into the conversations on Twitter, you enter the suburb or state into the site and it will give you the details of all conversations taking place about real estate in your selected suburb including contact information, you can then join in the conversation.

One word of warning though, please be careful how you use this tool, ramming your listings or services at them will not make you friends, the best way to engage these people, is to create the handshake and enter the conversation quietly.

Good luck.