On Line Real Estate Technology

There has been lots of discussion from real estate agents on what model they prefer when it comes to real estate portals, you’ve got pay per listing, subscription based charges, free listing models and aggregator sites. Well now in the US a new site called locallylocated.com has applied a pay per click model, where your initial listing is free and the advertiser only gets charged when a potential on line buyer clicks on your listing ton it and examine it in detail. The end result? The advertiser only has to pay for serious customers interested in looking over a specific property listing. 

Their media release states: “Locally Located.com will give the advertiser complete control over the number of clicks they want to pay for, the length of time they want the listing posted for, and the budget they want to spend. All of these parameters, of course, can be adjusted as need be, after the listing is posted. Advertisers will also be able to control how often they would like to receive account updates, which will allow the user to thoroughly test their marketing efforts.

Unlike most traditional PPC systems, however, Locally Located.com does NOT force the real estate advertiser to bid against other advertisers worldwide for the best placements. The playing field is level – and the PPC charge is equal for everyone, not driven up by big business wanting to squeeze the most money out of the small advertiser.

Another overwhelming advantage to LocallyLocated.com is that the site will post any type of real estate listing – making it a hub or “one-stop shop” for any potential property prospects, and anyone seeking information on a specific geographic area of interest to them .

LocallyLocated.com is also committed to being more than a traditional real estate search site. To attract a steady stream of traffic consisting of potential property buyers, the site will be filled with enhanced targeted real estate content – including news article’s, blogs and forums. This content will utilize the latest Search Engine Optimization (SEO) techniques, ensuring the site high search engine result rankings, which will bring about exposure to the greatest amount of online users interested in real estate and all the supplemental information they would need to make an informed decision .

Local Search will also be an important and integral part of Locally Located.com. Local search is now a close second to email as the most utilized function of the internet. By enabling specific geographic guidelines, Locally Located.com will be able to further target buyers on the lookout for property in specific areas with the assistance of satellite and map views, and many more free tools to assist its users in making the most informed decisions.

Local Searches are growing three times as fast as other kinds of online searches, as more and more people use the internet instead of print and other traditional media to find and research information on nearby neighborhoods. Obviously, this category includes real estate – a category that Locally Located.com is strategically positioned to heavily influence with its innovative new approach to real estate marketing.
Internet marketing has come of age – and Locally Located.com is determined to bring online real estate advertising up to speed in the most cutting-edge and cost-effective way possible”.

Here’s a link to the web site for you to look at and research, I’ll monitor this site to see how successful it is with this pricing model. Wonder if any of the Australian portals would go down this line?

http://www.locallylocated.com/