The Impact of Social Media on Word Of Mouth Brand Building

Posted October 20, 2008 * Comments(1)

Looking at the impact that new media and web sites such as Facebook and Myspace have on how people communicate with each other got me to thinking about how much impact they have on “Word of Mouth”.

Social media sites,Blogging and podcasting have had a huge impact on how businesses and individuals can get their message out to a ready and willing audience on the internet, Well, have you ever given any thought on how this might be impacting what you do on a day to day basis?

In my On Line Reputation management presentation I look at the impact of web sites that allow consumers to publish comments about you or your business and rate a service that you may have provided and how that comment can kill your business if it’s bad. In fact when planning my recent overseas trip, I frequently went to tripadvisor.com to check on a hotel or service provider and if it was given a negative review and there were a number of these about my choice, I would change my hotel based on those comments. I believed the consumer and these comments were published and available for everyone to see.  

So the question I ask is, if this is the impact of negative comments, what would the impact be of positive reinforcement of your brand, business or service and is the method of reinforcing this word of mouth advertising changing? To me the simple answer is yes it is bigtime, so are you or your business ready to really change the way you approach social media and the internet? Are you adopting new communication tools in your business?, are you aware of what comments are being made about you, your business or industry? If so are you gearing up to take full advantage of the power of the new word of mouth?

Here’s an interesting video about the change in Word of Mouth advertising from Gary VayNerChuk, Internet businessman and celebrity about brand building and the way that word of mouth is changing in 2008/2009:

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1 Comment so far

  1. Sean on October 22nd, 2008

    Thanx for the information.Widgets are becoming a staple in the smart social media. I Would like to suggest this free widget , which makes the word of mouth more viral.This ‘tellafriend’ widget helps your readers to sync with their email or IM, without any manual input of addresses. All this is done without the readers leaving the page they are reading.You can do a free download of this widget from http://tellafriend.socialtwist.com/index.jsp .It gave tremendous boost in traffic to my site. Thought you’d have something to say about it too.

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