On Line Video Doubles as a Result of Broadband
Comments(0) As a follow up piece to my post yesterday regarding the power of real estate videos, ABI research have found during some new research that the number of people watching on line video through a browser has doubled in the past year growing from 32% a year ago to 63% today. This has been driven by the amount of rich content available in ad-supported format on portals and via social networks, along withincreasing demand from people for video in both short-and long-form on line content.
“Consumers are changing their on line habits quickly,” says research director Michael Wolf. “Broadband speeds have continued to increase at the same time that Hollywood has decided on line distribution is a legitimate monetization opportunity that will increase total return on their video assets, and expand audiences.”
When asked if they watched long-form content in the form of TV shows or movies on line, close to half of those under 25, and 53 percent of those 25-29 said they do so once a month or more.
Older viewers are much more likely to have experimented once with on line shows. Seventy-five percent of those over 65 who watch on line video said they have never watched TV shows or movies on line.
“Today’s younger consumers are developing habits that will mean drastic changes for the video entertainment market,” said Wolf. “Many consume a large percentage or even a majority of theirvideo entertainment through on line distribution today, and we believe that this trend will continue to accelerate as more efforts are made to put this content on various non-PC screens.”
So armed with those type of growth results, it’s not hard to see that video will soon be demanded by the property searcher who requires a more intimate view of the property and even for the agent themselves.
Little point to remember, over 33% of users of the real estate portals in Australia say they are looking to list their property with a real estate agent they find on line, so why not use video to boost your profile on line?
Source: http://www.abiresearch.com/home.jsp
