On Line Real Estate Technology

During my training presentations and real estate office visits I’m often asked about the role of traditional marketing vs On line when it comes to marketing your vendors properties and your own branding. Some agents even tell me they have cut down or cancelled their on line advertising altogether, well my friends now is not the time to be cutting your on line advertising, in fact, you should be ramping up your on line advertising whilst using every tool available to you in the on line space to market your brand and your properties. On line searching has increased in the past month and right now is the most cost effective way to market your self and your property, but you do need to understand how to maximise your on line presence. So here are a few tips to help you:

1. Use headlines that are lifestyle driven, provide the solution to the consumers needs. Target your property and then write the headline accordingly, don’t use headlines such as “Will sell this Weekend” and then leave on the net to be found in 3 weeks time.

2. Use 15+ photos to provide a better experience for the buyer – Most on line buyers want more not less

3. Use video tours where possible and upload these to youtube or facebook and include these in your listing presentation

3. Provide up to date descriptions that provide the online searcher with complete information – Remember they are in research mode and if you provide complete information you will satisfy that need. Include Information on the suburb, lifestyle expectation, schooling, investment potential or rental growth etc,Consumers will read up to 75% of text on a listing so don’t leave anything important out of your listing.

5. Include a call to action – You want them to call, email or contact you, don’t leave this out!!!

6. Remember, consumers will judge you on your professionalism, and sometimes their first experience of you is your on line presence – In fact realestate.com.au indicate that over 30% of their on line audience are also prospective vendors.

7. Set up a Facebook profile and use this to market to prospective clients

8. Set up a blog and provide up to date information on your market as well as provide advice to the on line consumer

9. Update your listing weekly and change your photos every 7 days

10. Don’t wind back your on line presence, increase it and use as many sources as you can to promote you and your client

I’ll spend some time on my next post on “On Line Reputation Management” This is something you really need to be aware of and how you can set up a best practice when it comes to on line marketing and protecting your brand on line.

If you’d like some additional reading on this please click on the following link: http://www.mytechopinion.com/2008/08/90-still-dont-get-it.html