Fire the Dreamkiller in Your Business
Comments(1) I’ve heard Grant Thorpe, Business and Life coach talk about Dreamkillers during his seminars and over the past week I’ve encountered Dreamkillers in my day to day activities with agents and the company I work for. Last week I presented my seminar on the Future of Real Estate Marketing and It’s a look at how you, the real estate professional, will be doing business in 5 to 10 years time. What new technology will you have to contend with, how will the real estate customer change in that period and probably more importantly, have you a plan to evolve your business so that you stay ahead of the trend? and right there is where the Dreamkiller strikes.
In some offices, and I use Warren Tate,Franchise manager of the Hodges group in Victoria, he’s so far ahead of the game, by evolving and instilling into the group, a futuristic vision of how they will adapt and utilise new technology and communication channels that will see them continually evolve as a business far past 2015. Then take Bianca and Neil Brown and Craig Marshall from Century 21, all these business owners have a vision of what they want their business to be in the future and how they can adapt and evolve into the future, and they aggressively seek out people who can help them take and shape that vision . This is the future, but what of the dreamkiller? that’s the person within your business that won’t take the chance, won’t evolve the business, won’t look at new technology and this attitude has an effect on everyone in your business, sometimes it is not always recognisable, but it is always there. I found this out last week, when I suggested the company I work for start leading from the front and implement new technology for a better consumer experience, the response was,”it’s a gimmick” and “Our competitor hasn’t done it, so if they don’t we shouldn’t either” WHAT!!!!
Lets decide here if we are a leader or a follower, our business needs to be at the forefront of technology for real estate professionals and consumers and if we apply a very traditional view on what should or shouldn’t be implemented then we will be doomed to failure. I think the big issue here is the “traditional” way of thinking, that’s what holds most businesses back, and unfortunately the dreamkiller is often in a position of influence in the business. If you don’t evolve you won’t survive in the future, that’s a no brainer.
So seek out the dreamkillers and remove them, don’t let them influence you or your business, look to people who can help you with a future plan, those who can help build your business for the future and who can help you adopt new technology and prepare your business for the changing consumer and/or vendor.
Just imagine if Wilbur and Orville Wright had mentioned their idea of flight to the Dreamkillers?
Excellent article. Just one correction a New Zealander by the name of Pierce was the first to achieve manned flight, unfortunately the news didn’t get to the rest of the world in time so most people incorrectly believe that the Wright brothers were first. Try telling that to anyone and the dream stealers will surface really quickly!
