Claim Your Online Real Estate Domain Name

Posted December 10, 2008 * Comments(3)

I refer back to my post on buying your domain name and how important that is to you and your office, and this week I’ve been in Bundaberg conducting internet marketing audits for some of the real estate groups in the area. Upon checking this out with each office it appears that they still do not or haven’t thought about, buying these domain names that relate to their geographic area. If you are part of a franchise group or an independent agent, I believe you should buy the domain name that reflects your local area, if only to stop someone else from buying and using that name as a redirect on the local area search.

Lets say I own mikeandrewrealestate.com.au and I’m based in Bundaberg, I should be buying all variations on this including mikeandrewrealestatebundaberg.com.au. This stops any other agent or office from using that domain name. Without owning these, you really are allowing other competitors to come in underneath you.

I found in Bundaberg and in Cairns last week that some agents are not doing this, and even if you don’t use the domain at least you will own it.  

Also check out extending this to social media platforms and I’ve included a link to Peter Fletchers therealestatemarketingmaven.com blog post on this very subject.

Please let me know if you need any help with this and I would be glad to assist

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3 Comments so far

  1. Peter Fletcher on December 10th, 2008

    A great tip here Mike about registering domains about real estate in an area of influence. A beautiful way to get plenty of Google link love.

  2. Mike Stewart Downtown Vancouver Realtor on December 10th, 2008

    Great post!

    I have been using this strategy in a much more focused manner. I am a condo Realtor in Downtown Vancouver, Canada and have been focusing on particular buildings and building sites that use either the building name (http://www.freesiavancouver.com) or the building address (http://www.1033marinaside.ca).

    This is not about buying a url for a house to try to get organic results. I am positioning myself as a building expert and specialist and the websites work to create huge credibility.

    I’d love to know your thoughts.

    Mike

  3. Mike Andrew on December 10th, 2008

    Hi Mike,

    Thanks for your input and comments to my blog,your idea is a great one and it should be employed by property developers and project marketers here in Australia.

    The concept you employ is still in it’s embryo stage here.

    Good luck.

    Regards

    Mike

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