Century 21 US Puts its Money Where its Mouth Is
Comments(0) At a time when some real estate offices and groups are cutting their advertising, and in particular their on line spend, Century 21 in the US have announced they are are committing more of their advertising dollar to the internet. In particular they plan to spend on display advertising, search engine marketing and enhanced listing partnerships with the leading real estate web portals. Century 21 will be decreasing their spend on main stream media namely TV.
This announcement comes hot on the heels of the news that Century 21 US was recently voted the most recognised real estate brand in the US. In 2008, the company reported that their leads from on line advertising increased by over 237% and their cost per lead decreased by 62%.
It really is good to see one of the major real estate groups in the US publicly endorse the strength of the net.
Now, if we could just get that confidence to flow through to Australian real estate groups and break some of their old media habits. 2009 might just be that year!
