Online Real Estate Technology

As I meet and chat with lots of real estate agents, I discuss the opportunities that exist for them with a strategic social media strategy. My intention is to open up new communication channels for the offices and agents I deal with, and to help them understand the options available to them on the web. Occasionally like yesterday, I come across the so called “bean counters” who cannot see the value of an integrated communication strategy using social media, or how the groups they work for can benefit from this type of exposure. I put that down to them looking at the web from a very traditional viewpoint and not looking any further into the future than today.

During my presentation yesterday I was asked what is the ROI on this type of strategy, a very good question to ask, and because the use of social media strategies in Australia is very limited at the moment in the real estate industry, there really is a limited understanding of how an integrated and corporate social media web strategy can work to drive leads, communicate with the on line real estate searcher, build brand awareness and word of mouth, not to mention the impact of effective backlink building on your SEO.

I intend to post more about this in the next day or so, but in the short term, I researched yesterday the number of social media or networking opportunities available to you as a business, and at last count there were more than 350+. Now you can’t possibly use them all, but as a bit of fun I thought I’d post a link for you to research what is available, so have fun and I’ll post more about this in the next few days:

http://mashable.com/2007/10/23/social-networking-god/