Be Proactive With Interest Rate Decreases – Watch the Trends and React!!
Comments(0) With the predicted drop in official interest rates by up to 1% point by the Reserve Bank tomorrow, are you geared up to take advantage of the spike in traffic that will flow on from that announcement? When the last official decrease was announced, the search volumes on Google increased for terms such as real estate for sale & houses for sale, and that searching volume also flowed thru to the major real estate portals. So to help you take advantage of this, here’s my suggestion, Once the official announcement is made, get on to your listings and change the headlines accordingly. A suggested headline could be “Official Interest Rates Drop by 1%, This property now more affordable, Ask Us How!” Leave this headline in place for the next 2 days and then revert your headline back again.
By doing this you start to effectively use the internet to tap into lifestyle and community interests. Social media is very good at showing you how to react and communicate with your audience or market.
Don’t use the net passively, get out and be proactive. This will be my message to the agents I’ll be consulting tomorrow, good luck.
