Enterprise Social Networks – What's The Future?
Posted February 14, 2009 
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Comments(0) I’ve spoken a lot over the past 7 months this blog has been running about social media and why you should start to integrate it into your business plan for the future. Well a recent survey by Deloitte US has predicted that 2009 will be a breakout year for social media networks. Globally, social network sites have experienced a 25% growth in unique visitors in the last 12 months and research is indicating that around 40% of the users of these sites are over the age of 35.
Social networks, according to Deloitte, are a powerful tool for any organisation, and a way of tapping into the wisdom of crowds.
The graphic below shows the multi faceted nature of Enterprise social networking (ESN):
ESN Networking Graphic
One very interesting side effect of social media integration within a company is that the success of it really depends on the culture within that company. Knowledge hoarding and excessive sniping are some traits which have surfaced when companies employ social media.
If any of these trends start, or are happening within your company you may need to dig a little deeper into your culture.
Defining a complete social media strategy for each sector is vitally important to get the most out of each of the networks available to you.
