Real Estate Advertising Takes A Dive – In UAE
Comments(2) So you think the real estate advertising market in Australia is tough at the moment, news coming out of the UAE’s is that the real estate advertising market has almost come to a complete stop. The real estate sector in the UAE slashed it’s advertising budgets by more than 69% in the last quarter of 2008.
The total real estate advertising spend in the UAE fell from $81 million (Dh297.2m) in October 2008 to $46m in November and $25m in December, according data from Pan Arab Research Centre in Dubai (Parc).
Real Estate advertising spend in the UAE in the first 3 months of 2009 is expected to almost come to a halt.
The Australian real estate advertising market is reportedly worth A$1.1billion a year and online sites generate only 12% of that spend per year. With 9 out of 10 real estate researchers going on line you’d have to wonder why more dollars are not invested on line.
If the advertising spend does drop off this year, it will be a case of having to work smarter, rather than harder, and on line does provide lots of ways that businesses can advertise without investing lots of hard earned cash, so maybe this year we’ll see an increase in on line spending.
If you would like to know how to make the web work harder for you, just come to one of my seminars or send me an email and I’d be happy to show you how to do it!
While I was browsing the Internet for ways to boost my website exposure, I read about how effective offline media is for getting additional exposure. Since online media advertising has become so competitive, I thought I will complement the online marketing efforts of my products with offline media advertising like newspaper and magazine advertising. This can be the best way to get a wider coverage for a website and draw additional traffic. I think it is a great marketing strategy to use both online and offline advertising to get more customers.
I thought this information might be useful for anyone looking for solutions to get me-ore traffic to their website.
Thanks for your comment,the integration of both print & on line is often missed by agents and they don’t maximise the strengths of both mediums. Google has recently released some stats on this that are covered in my blog. There are real benefits to agents to combine all areas of advertising not just on line.
Regards
Mike