Google Analytics – Understanding How It Works
Comments(0) Questions that come out of my seminar series often centre around the search engines such as Google and Yahoo, and how to measure your office’s web site traffic, and where do readers come from? Well I thought I’d share a video with you on a great tool called Google Analytics.
The video is produced by Google and shows you how to use Analytics effectively, it takes you on a tour on how people find your site, how they navigate through it and how they become customers.
Personally I’m a big supporter of business’s taking more control over this side of being on the web. I mentioned in an earlier post How Important is An Effective SEO Strategy to Your Real Estate Business that the real estate industry had neglected SEO and handed it to the major real estate portals on a silver platter.
If you’re not using this tool in your office then this will be a great start, if you are, this video will show you some nice techniques to understand your on line audience more thoroughly. Once you start to understand them better, you’ll then be able to communicate with them and convert more of your web site visitors to customers.
Really important in a very cluttered market.
