A Social Media Strategy – Where To Start Part 2
Comments(0) For those of you just starting out, trying to get an understanding of how to formalise your social network strategy, can be a very confusing journey, So I’ve decided to post a few articles to help you understand how it all works.
My previous post was to help you “listen” and “understand” how to start to engage, this post is to help you define your strategy. So firstly, before you go off and create lots of blog posts and join all the sites, lets set up your strategy.
You need to define who your target market is before you start:
People – Who is your target market? Look at their social activities!
Objective- What do you want to achieve out of communicating with your defined market? What do you want to accomplish?
Strategy – How are you going to influence your market, Plan for how relationships with your consumers will change.
Technology - Decide which social sites to use.
Apply the principles of POST to all the sites you decide to use, once you have done your homework, you’re ready to start.
Before you go and log in to all the sites available read this post first.
I’ll cover your first steps in the next few posts for you. If you need any help just ask.
Download this post as a podcast here
