Blogging – Adding the Personal Touch to Your On Line Marketing Strategy

Posted August 27, 2008 * Comments(6)

I’ve just finished a seminar presentation with my friends at Century 21 at their International Management Academy, and like most working real estate agents today they are having to work harder to attract buyers and sellers. The theme of my presentation was blogging and podcasting as a means of communicating on a more personal level with the internet consumer. Blogging and podcasting is an extension of your personal approach and allows you to discuss real estate issues and/or in fact, any issue that you believe relevant to your market as well as offer your opinion and request interaction from your readers. It’s difficult to get this personal approach across on your property listings as you have to market the property, get the property and relevant information across and try and generate the lead, all in a succinct and efficient way.

By using blogs and podcasts as an addition to your on line marketing strategy, you can add the personal touch to your on line presence. The online search process can be a very impersonal one and to be able to provide the personal touch as part of that process, to me is the very essence of why, as a working real estate agent, you need to embrace blogging.  

Real Estate is a personal business and effective networking is just a part of doing business, and I don’t believe the internet should replace this, use your blog or your podcast to create this personal space and networking on the net, it will pay dividends for you. 

The same approach should be taken with your podcast, look on this as the portable blog, when creating your podcast look at the value of the information you are providing, imagine you are talking face to face with a prospect and/or client, and record your podcast with this in mind. The success of both your blog and your podcast will depend on the quality of the information provided, it’s about quality not quantity.

Good luck and please let me know your comments or thoughts on this post

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Blogging & Podcasting – Adding the Personal Touch to Your On Line Marketing Strategy

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  • Blogging - Adding the Personal Touch to Your On Line Marketing Strategy · Real-Estate-Investing.ExplainedOnline.Net on August 27th, 2008

    • [...] Original post by Mike Andrew [...]

  • Blogging - Adding the Personal Touch to Your On Line Marketing Strategy · Invest-In-Real-Estate.ExplainedOnline.Net on August 27th, 2008

    • [...] Original post by Mike Andrew [...]

  • Blogging - Adding the Personal Touch to Your On Line Marketing Strategy · Real-Estate.ExplainedOnline.Net on August 27th, 2008

    [...] Original post by Mike Andrew [...]

  • Business blog » Blogging - Adding the Personal Touch to Your On Line Marketing … on August 27th, 2008

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  • Global Marketing Strategies | Internet Marketing Marketing Strategies Marketing Resources | Marketing Idea on August 28th, 2008

    [...] Blogging – Adding the Personal Touch to Your On Line Marketing …By using blogs and podcasts as an addition to your on line marketing, you can add the personal touch to your on line presence. The online search process can be a very impersonal one and to be able to provide the personal touch as part … [...]

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