Online Real Estate Technology

I’ve written about the progress that Century 21 in the US has made with regard to the web and social media sites in the past 12 months and now they have announced a new initiative called “C21 Communities” which is available directly from the companies web site.

The new platform bundles a dynamic set of social media tools designed to enable on line conversations between it’s agents and consumers.

The bundle includes:

• Talks, an online interactive advice forum,
• C21 Talk Radio, an online radio channel for consumers interested in real estate, and
• CENTURY 21® social networking sites on Facebook, Flickr, Twitter and YouTube.

“Social media offers a powerful new way to reach consumers,” said Bev Thorne, senior vice president of marketing for Century 21 Real Estate LLC.  “It is dramatically changing the way that we market our brand and it opens up an entirely new space for our brokers and agents to market their properties and services.  By taking a leadership position in this space, we are positioning our System members for success with the next generation of home buyers and sellers.”

I’m really impressed with the way Century 21 in the US are looking at ways to increase the conversation with on line consumers and to me owning the conversation is something other franchise groups or independents, big or small should be looking at.

Well done again Century 21!!