Online Real Estate Technology

Tweetlister for real estate agents only

It seems that every time I post these days it’s about Twitter, and that is not deliberate, it’s just that there is a lot of information and applications being developed about and for Twitter. Although sometimes there’s a new application that is released that I can’t really see the value in, for instance, a new application for real estate agents has been released called Tweetlister . This is a free application that allows you to create, manage & schedule Twitter friendly property listings. The site allows you to track contacts as well as download them as an Excel report. 

As a part of your social media strategy, this could be a handy tool, however there is more to using and being succesful on Twitter and other sites than just promoting your product or listing. I can name a number of real estate groups that are just promoting listings and as a result have virtually no followers on the social sites. To make this work for you, you need to build a strategy around the engagement of the on line social media user, not just promote product. It’s about sharing information, about providing support and advice for people as they go on the journey of looking and searching for a home or investment.     

Yes, you read right, it is a journey for most people, as they research on line for  properties and agents to assist and help them, ask yourself the question, are you providing that information, are you there on the journey with them, or are you just out promoting a product. 

Use sites like Tweetlister  as part of your overall plan, but remember, the best way to  create a successful social strategy is engage & interact with your followers.

Anyway, you can already do what Tweetlister offers on other sites, so it’s really nothing new. That’s only my opinion of course and if you have a differing opinion, then I’d love to hear it.