Archive for the 'advertising' Category

Apple vs Google suit thrown out of court

Apple vs Google thumb Apple vs Google suit thrown out of court

A US federal judge has thrown out a suit by Apple claiming that Google subsidiary Motorola Mobility is seeking unreasonably high licence fees for the use of patents on wireless technology.

The suit is part of a world-spanning battle between Apple and Google, whose Android software powers the smartphones that compete with Apple’s iPhone.

Google bought Motorola Mobility, a once pioneering maker of mobile phones, to gain control of its patents and gain leverage against Apple in its court battles.

In the suit filed last year, Apple said the licence fee Motorola sought – of 2.25 per cent of the price of devices that incorporate Motorola’s patented technologies – was too high. The devices at issue include the iPhone and iPod Touch.

Motorola is obliged by standards-setting bodies to offer licences at ‘reasonable’ rates when the patents are part of industry standards like Wi-Fi and cellular technology. There are, however, various answers as to what constitutes a ‘reasonable’ rate.

Judge Barbara Crabb at the district court for the Western District of Wisconsin did not give a reason for dismissing the suit.

Motorola spokeswoman Jennifer Weyrauch-Erickson said the company was pleased that the suit was dismissed.

‘We remain interested in reaching an agreement with Apple,’ she said.

Apple representatives did not immediately respond to a request for comment.

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6 in 10 Twitter Followers are Existing Customers

twitter logo thumb 6 in 10 Twitter Followers are Existing Customers6 in 10 Twitter Followers are Existing Customers


chadwick martin bailey top 5 reasons to follow brand twitter oct11.thumbnail 6 in 10 Twitter Followers are Existing CustomersMore than six in 10 (64%) people who follow a brand on Twitter are existing customers of the company, according to [pdf] a study released in October 2011 by Chadwick Martin Bailey. Results from “10 Quick Facts You Should Know About Consumer Behavior on Twitter” indicate about six in 10 (61%) also want to be the first to know information about the brand.

No other reason for following a brand on Twitter is shared by more than half of followers. However, almost half (48%) follow to receive discounts and promotions. Another 36% want to gain access to exclusive content and 28% want to receive content and information to share and retweet with others.

6 in 10 Followers More Likely to Recommend

 6 in 10 Twitter Followers are Existing CustomersSix in 10 Twitter brand followers are either more likely to recommend many (18%) or a few (42%) brands as a result of following them. Another three in 10 (31%) are not more likely to recommend a brand they follow on Twitter and about one in 10 (9%) don’t know.

Twitter brand followers 35-49 are much more likely to recommend many brands they follow than those younger than 35. In the 35-49 segment, 33% are likely to recommend many brands and 14% are likely to recommend a few. Although a much higher percentage of followers younger than 35 are likely to recommend a brand overall (61% compared to 47%), only 14% are likely to recommend many brands and 47% are likely to recommend a few brands.

Interestingly, 33% of brand followers in both age groups are not more likely to make brand recommendations. The differentiator comes in the percentage who don’t know: 20% for those 35-49 compared to only 7% of younger followers.

Half of Twitter Users Go Online More than Once an Hour

 6 in 10 Twitter Followers are Existing CustomersFifty percent of Twitter users go online more than once an hour, compared to 34% of Facebook users and 29% of overall online users. Facebook users are slightly more likely to go online once every couple of hours (46%) than Twitter users (40%) or overall online users (45%).

Meanwhile, 20% of overall online users go online once per day, compared to 17% of Facebook users and 7% of Twitter users. Only 5% of overall online users, and 3% of both social network users, go online two to six times per week.

Nearly Half of Twitter Users Been Tweeting Less than 1 Yr

Thirty-eight percent of Twitter users have been tweeting for six months or fewer and another 9% have been tweeting for seven to 11 months, meaning 47% have been tweeting for less than one year. Thirty-eight percent have also been tweeting for one to two years, and 15% have been tweeting for more than two years.

In addition, one-quarter of Twitter users older than 50 have been tweeting less than one month.

1/3 of Followers Interact w/More Brands This Year

Thirty-three percent of brand followers on Twitter are interacting with more brands this year, while 57% are interacting with the same number and only 11% are interacting with less. Men increased their rate of brand interaction more from the previous year (38% compared to 27% of women).

Other Findings

  • 79% of Twitter users follow fewer than 10 brands, with 36% following one or two.
  • 75% of Twitter followers have never unfollowed a brand.
  • 26% of Twitter users 18-35 follow a brand, compared to 17% of followers 35-49 and 13% of those 50 and older.
  • Half of followers say they are more likely to buy a brand after following, including 55% of men and 45% of women.

Performics: Entertainment Top Twitter Category

Entertainment is the brand category most followed/liked on both Twitter and Facebook, according to an August 2011 study from Performics and ROI Research. Data from “S-Net, The Impact of Social Media” indicates 46% of brand fans on both social networks are fans of at least one brand in the entertainment category.

While the top five brand categories are the same on both social networks, there is some variation in how the next four categories are ranked. After entertainment, Twitter users are most likely to follow brands in the restaurants, food, electronics, and apparel categories. In contrast, Facebook users are most likely to like brands in the food, restaurants, apparel, and electronics categories.

About the Data: Data was collected through a 15-minute online questionnaire of 1,491 US consumers age 18 and up fielded in January 2011.

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Social Media Is Not Killing Email

email thumb Social Media Is Not Killing EmailEmail remains the top choice for marketing communications among all age groups


The latest death knell for email was sounded by data in comScore’s “2010 U.S. Digital Year in Review” report, which noted a decline in time spent with web-based email among all US internet users under 55. Users ages 12 to 17, who have been most likely to drop email in favor of other online communications like social networking, had the steepest decline in usage, down 59%.

But web-based email checked at a desktop computer is only one slice of all email communications, and email represents an overwhelmingly important communications channel.

According to research from customer relationship marketing agency Merkle, 87% of internet users checked personal email daily in 2010, a number that has changed little since 2007. Among those with a separate email account for commercial email, 60% checked daily, down just 1 percentage point since 2008.

Further, social media usage is hardly taking away from email. Rather, social media users are significantly more likely than other internet users to check their email four or more times per day, and less likely to check infrequently.

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Mobile access is also encouraging email users to check more often. More than half (55%) of those surveyed who had an internet-enabled mobile phone checked their personal email using their phone, and nearly two-thirds of mobile email users checked their account at least once a day.

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There is some evidence that personal communications are shifting away from email, though. Messages from friends and family are taking up a smaller share of all time spent with email, while the share spent with commercial emails is rising. And the proportion of respondents spending at least 20 minutes per week with email from friends and family fell from 71% in 2009 to 66% in 2010.

But email is still a major method of communicating for the vast majority of internet users. Across all age groups, it was the top choice for receiving commercial communications. Most respondents preferred the phone for personal communication, but email was the most important online channel for communicating with friends and family among every age group except 18- to 29-year-olds, a demographic for whom email was tied with social networks.

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Subscribe to Our Weekly Newsletter

Newsletter Subscribe to Our Weekly NewsletterOne of the easiest ways to stay up to date with the latest on social media, technology and internet marketing, is to get the news delivered straight to your email inbox as it happens.

By subscribing to our weekly newsletter, you’ll receive the latest updates on research, technology and social media as well as tips and handy advice on how to improve your internet marketing.

Included in our weekly newsletter is advice on how to improve your web sites rankings on search engines such as Google and we also look at the impact of social media and technology on search engine rankings.

We respect your privacy and one of my pet hates is when you subscribe to a newsletter, your email address is sold to 3rd parties and you get a whole heap of spam, we do not sell or promote your email address to anyone, so you can subscribe with the knowledge that your email address is protected.

If you would like to get our newsletter delivered to you, please click on the subscribe link below and you’ll start to receive our weekly updates.

Yes please, Subscribe me to Mike Andrew Consulting’s Weekly Newsletter

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Social Networking Accounts for 1 of Every 5 Minutes Spent Online in Australia

Comscore Logo thumb Social Networking Accounts for 1 of Every 5 Minutes Spent Online in AustraliacomScore, today released The State of the Internet in Australia, which looks at the latest trends in digital consumer behavior in the market.

The findings of the report were also recently presented at a comScore-hosted industry event in Sydney. Among the report’s key findings was that Social Networking now accounts for the largest amount of total time spent online at 22 percent, an increase of 5.3 percentage points from the previous year, as social media plays an increasingly prominent role in Australians’ digital lives.

A complimentary copy of The State of the Internet in Australia can be downloaded at the following link:

“2010 was dynamic year for the digital media industry in Australia,” said Will Hodgman, comScore executive vice president for the Asia Pacific region. “Consumers are turning to the Internet with increasing frequency for a vast array of activities including entertainment, commerce, news & information and communication, as digital media becomes embedded in the daily lives of Australians. Look for 2011 to be another year of continued innovation and increased competition as brands vie for consumers’ attention in this rapidly fragmenting digital environment.”

Social Networking Accounts for Nearly 22 Percent of Time Spent

Social Networking accounted for 21.9 percent of Australians’ time online in December 2010, up 5.3 percentage points versus the previous year, and leading as the top online activity. Portals accounted for 19.7 percent, down nearly 10 percentage points from the previous year, while Instant Messengers accounted for 11.6 percent of time, down 7.7 percentage points, as both categories lost share to Social Networking throughout the year. Entertainment which accounted for 9.1 percent of time in 2009, increased 2 percentage points to 11.1 percent.

Comscore thumb Social Networking Accounts for 1 of Every 5 Minutes Spent Online in Australia

Additional key insights from the report include:

  • In December 2010, Microsoft Sites led as the most-visited Internet property in Australia, followed by Google Sites and When looking at the top sites by total minutes spent, assumed the #1 spot followed by Microsoft Sites and Google Sites.
  • More Australians visited Retail sites compared to last year, outpacing increases in the global average. Amazon and Apple led as the most-visited retail destinations.
  • Group-buying sites continued to gain traction over the past year. Cudo, an MSN property, currently leads the space with 418,000 unique visitors in December 2010.
  • 3 out of 4 online users in Australia watched online video in December 2010, with an average viewer watching more than 7 hours of video during the month.
  • Nearly 12 million Australians conducted an online search query in December, with an average searcher performing 115 queries. Google Sites accounted for 80 percent of searches in December.

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Facebook to trademark the word "face"

Facebook thumb1 Facebook to trademark the word "face"Facebook has moved one step closer in its efforts to trademark the word "face", after receiving the green light from the US Patent and Trademark Office.

The Office has issued a notice of allowance to the social networking juggernaut, allowing the company to own the word after paying a fee, the NY Post reported.

The trademark will allow Facebook to challenge any of the 89,000 websites using the word "face" in their domain name.

The trademark would cover "telecommunication services, namely providing online chat rooms and electronic bulletin boards for transmission of messages among computer users in the field of general interest and concerning social and entertainment subject matter, none primarily featuring or relating to motoring or to cars".

A Facebook spokesperson would not reveal why an exemption was given to cars.

Several companies are considered to be in the sights of Facebook’s legal department, including Apple over its video conferencing service Facetime and a pornography website called Faceporn.

Facebook has also sued websites Teachbook, Placebook and Lamebook in order to protect the social network’s identity.

Facebook has already been successful in trademarking the words "Like" and "Wall".


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Corporate Blogging Goes Mainstream

Becoming fully incorporated into media and marketing

Blogging has been around for well over a decade—an eternity in internet time. Whereas blogs used to be a thorn in the side of traditional journalism, today they’re an essential ingredient in the media mix. Hardly a news organization exists that does not have a blog where its journalists post updates to breaking stories, offer personal commentary and engage in a dialogue with readers and viewers.

Similarly, blogging has grown into a vital marketing tool for all types of companies, including Fortune 500 marketers and mom-and-pop retailers. eMarketer estimates that 34% of US companies will use a blog for marketing purposes this year, a proportion that will continue to grow to 43% by 2012.

“Businesses are increasingly using the blogosphere to further a variety of corporate functions, such as communications, lead generation, customer service and brand marketing,” said Paul Verna, eMarketer senior analyst and author of the new report “Corporate Blogging: Media and Marketing Firms Drive Growth.”

118626 Corporate Blogging Goes Mainstream

While blogging still tends not to rate such high usage as newer forms of social media like Facebook and Twitter, it still has many strengths, including full control over branding and advertising, integration with all corporate web properties, no limits on post length and the existence of a full, easily searchable repository of information. And studies have noted blogging’s usefulness for lead generation.

In addition to marketing, blogs have also become more fully integrated into the world of communications. In the early days of blogging, the established media showed a definite distrust of such nontraditional publishing. By October 2009, according to a Cision-led study, nearly two-thirds of US journalists reported they used blogs to publish, promote and distribute what they wrote. And according to PRWeek and PR Newswire, about a third of journalists used corporate blogs as research sources in 2010, up from a quarter last year.

114016 Corporate Blogging Goes Mainstream

“This confluence between established and emerging media is making blogging an integral part of the news cycle,” said Verna. “As consumers assimilate blogs into their media consumption, they are less likely to distinguish between a blog and a traditional news outlet.”

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Friday Morning Facebook Posts with Images Work Best

Facebook posts with images posted on a Friday morning offer marketers maximum effectiveness, according to a new white paper from social media management company Vitrue.

Image Attachments More Effective than Video, Text
Comparing posts with image attachments to those with video and text attachments, “The Anatomy of a Facebook Post” found that image posts received 22% more engagement than video posts and 54% more engagement than text posts. Video posts received 27% more engagement than text posts.

vitrueimagesept2010 thumb Friday Morning Facebook Posts with Images Work Best

While image and video being more engaging than text in Facebook posts is fairly intuitive, Vitrue analysts found image beating video in terms of effectiveness somewhat surprising. To explain this discrepancy, they cited image being easier and less time-consuming than video for the consumer to view and manipulate, as well as the difficulty of creating a high-quality video and problems many mobile Facebook users have viewing video.

While most salaried professionals are happy to see Friday arrive, Facebook marketers should be even happier than most. Friday is the best day of the week to launch a Facebook marketing post.

vitruedayofweeksept2010 thumb Friday Morning Facebook Posts with Images Work Best

Friday Facebook posts produce 64% more shares, likes and comments than posts made on Sunday, the day of the week with the lowest engagement. Friday posts are also 13% more engaging than Saturday posts, 7% more engaging than Monday posts and 3% more engaging than Tuesday and Thursday posts.

High Noon Marks Drop in Post Effectiveness
Dividing the day into 12-hour time blocks, posts made in the morning (the first 12 hours of the day) get 65% more engagement than posts made in the afternoon, or second 12 hours of the day. Vitrue suggests this correlates with the theory that people check Facebook first thing in the morning before the day gets busy.

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Consumers Like Facebook Discounts
The prospect of receiving discounts is the number one driver for consumers to like a brand on Facebook, according to a new study from ExactTarget and CoTweet. Data from “Facebook X-Factors” shows that the highest percentage of consumers (40%) is motivated to like a brand on Facebook by discounts and promotions.

Almost the same percentage (39%) is motivated by showing support for the brand. However, two other popular reasons – getting free samples or coupons (36%) and updates on upcoming sales (30%) tie into the discount/promotion motivation. Other popular drivers include staying informed about the activities of a company (34%), getting updates on future products (33%), and fun or entertainment (29%).

Education and interaction (13%) are the least-popular reasons to like a brand by a substantial margin.

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Consumers Force Retailers to Adopt Social Strategy

Confusion about ROI, disagreement about performance indicators

For most web users, online shopping is not a fully social activity. A few leading-edge retailers have begun allowing transactions to occur on sites like Facebook, but social media users do not typically report starting a search for a product on social sites.

Still, they do use social networks and other tools like Twitter to discuss brands and products and to get advice and feedback from friends and family on potential purchase decisions—and retailers have noticed.

According to August 2010 data from Aberdeen Group, more than half of retailers felt they had been pushed into using social media because more consumers were using it as a primary shopping vehicle. The second-largest pressure causing them to adopt social media marketing was increased use by the competition.

119539 Consumers Force Retailers to Adopt Social Strategy

Social networks are a clear winner of retailers’ attention. The top social media tools used by the retailers surveyed by Aberdeen included social networks (85%), microblogging (51%) and blogging (43%). In Q1 2010, the e-tailing group also found that social networks were the top community or social tool retailers used or planned to use in the next year; Facebook fan pages specifically were cited by 91% of respondents to that survey. Four in five used or planned to use Twitter, 72% blogs and 71% Facebook Connect. The e-tailing survey was conducted before Facebook introduced its “like” feature, which has also been widely adopted by retailers including Levi’s and Sephora.

But like many marketers in other industries, retailers don’t yet have a clear picture of what social media success will mean. The top key performance indicator respondents to Aberdeen’s survey looked at was the quality of consumer insights they gleaned from social efforts, followed closely by number of repeat visitors and quality of new sales leads.

119540 Consumers Force Retailers to Adopt Social Strategy

The report noted that some disagreement on key performance indicators is to be expected, since their usefulness is likely to differ from retailer to retailer. “Retailers would be wise to explore which KPI provides the most value to the retailer, and use accordingly,” the report said.

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Brand Managers Use Online Video

Most brand managers currently use online video for marketing purposes and will increase their usage in the next 12 months, according to a new white paper from Brightcove and TubeMogul.

Most Brand Websites Feature Online Video
Findings from “Online Video & The Media Industry” indicate that nearly 85% of brand managers surveyed currently use online video on brand websites for marketing products and services. And for those not using video, 75% plan to add online video to their websites in the next 12 months.

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6 in 10 Brand Managers Will Up Online Video Spending
In addition, while brands currently devote a relatively small portion of their overall marketing budgets to onsite video initiatives (50% devote less than 10%, 23% devote less than 25%, and 22% devote between 25% and 50%), nearly 60% of respondents say they plan to spend more on their website video initiatives within the next 12 months. Only a fractional amount plan to spend less.

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Online Video Promotes Awareness
Two-thirds (66%) of brand managers surveyed said branding/awareness is the primary purpose of their online video initiatives. Another 21% use online video for direct response and lead generation, while 12% use it to drive e-commerce and sales initiatives.

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Online Video Aids E-commerce
Many of those using online video to drive e-commerce and sales initiatives find it highly effective at increasing customer engagement and time spent on the brand website (53%), as well as sales conversions (35%). Twelve percent say online video in e-commerce helps reduce product returns, customer service calls and shopping cart abandonment.

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Marketers Educate via Online Video
Video is well-used by marketers, mostly for educational purposes, according to a new study from King Fish Media, Hubspot and Junta 42. Data from “Social Media Usage, Attitudes and Measurability” indicates that 61% of marketers use video content on their own websites, while another 56% use video content on third-party video-sharing sites. This indicates that a majority of marketers are willing to sacrifice some measure of control over their video content distribution and management in order to reach as wide an audience as possible.

Marketers also show limited openness to different video platforms. Thirteen percent use video content in emails, and 7% use video content on mobile devices. While the future of email is somewhat unclear, it seems fairly likely the percentage of marketers distributing video content via mobile device should substantially grow in the next several years.

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