Just before Christmas I was visiting an agents office in Perth WA and we got talking about video and how he and his office could use it to market themselves and their clients properties, during the course of the discussion he asked me how professional do the videos have to be. He then mentioned he’d seen my first video attempt and said it wasn’t a very professional video, I told him the video had been done in a hotel room on a web cam at 6:30 in the evening and was more to demonstrate that you can record a video, no matter where you are, host it and then syndicate it. This whole process by the way took me just 5 minutes. That video then has been embedded over a 1000 times and still today comes up in my Google alerts as being continually syndicated.
The main point of my video was to show during my presentations that this was all free and not that difficult to do, so every real estate agent could record and then syndicate their own weekly market updates. But now to the point of this post, over the past few weeks I’ve been doing some research and looking at agent produced videos, not the professional ones but those recorded and hosted by the agents themselves. The results of this search have really just confirmed to me, that most real estate agents are not movie director Ridley Scott and should leave it to the professionals, as the example I’ll show you indictates.
The bottom line on this is that with these new tools becoming available to you, you need to really plan what you will show and how you will provide that information to the viewer. The more amateurish the video is, the more it damages your brand and your reputation, so make sure if you are going to film or video your own property tour that you use some of the following rules or suggestions and do not, at any time, replicate what you see in the video here. My apologies to the original agent on this, but when you see the video you’ll know what I mean.
1. Plan the video and make sure you sequence the shots so the video has a natural feel to it, conduct the open home with a structure.
2. Plan what features you will highlight in the video before you start to shoot, not during the filming.
3. Write and rehearse the script and then film
4. Wherever possible, use a tripod. Hand held shots and fast panning really are detracting for the viewer, not to mention having them vomit on the computer.
5. Make sure you light the room or house correctly, identify the areas of the house that need to be lit during filming and use lights.
6. Tidy up the house first, remove any clutter from kitchens or bathrooms or other areas of the house that you will be using to film.
7. Try not to move around to much whilst being filmed, make any on camera appearances smooth, you can still show the house whilst providing the voice over off camera.
8. If you’re using titles on the video, make sure your spelling is correct, not like the example on this video.
9. Limit the length of the video to 2 minutes, that is about the attention span of the average consumer.
10. If you are using music as a background make sure you use music that is not copyright or is available for public use, if in doubt don’t use any. If you decide to use background music then please match it to the property. Keep the levels low in the background.
I hope these suggestions will be of value to you and if you get it right, your video will be a pleasure to watch, just check out some of the professionally produced videos to see what I mean. In the meantime, check out probably the worst example of a luxury property video tour I’ve seen. I’ll share more with you over the next few weeks.