Archive for the 'Property Video' Category

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YouTube Worst Property Video Series – Continues!

A little while ago I started a series of posts which were based on the worst property videos that have been featured on youtube. Those posts were very popular with the readers of this blog, so I thought I’d give you another 4 minutes and 43 seconds, sorry, 4 minutes and 44 seconds of sheer painful boredom.

This is just one of a few youtube videos that highlights luxury homes available for sale in Sri Lanka. Again, here is a slide show that is pretending to be a video, and there is not one indoor shot included, just a montage of luxury properties and no voice over. The music featured on the video reflects the country which is in context, but the addition of a voice over, in my mind, would have improved the soundtrack. Remember, some of these properties are for sale at a price range over a million dollars US.

Well, I’ll leave it to you to make up your own mind on how you think this video could have been improved.

0 YouTube Worst Property Video Series   Continues!

tt twitter micro3 YouTube Worst Property Video Series   Continues!

The Worst Property Videos Series Continues

It’s been a little while since I last wrote about the worst property videos on the net, so given that they are very popular with you the readers of this blog, lets have a look at another little gem sitting on the web.

This one is not strictly a property video tour, this is actually a demo from a company offering to do a video of your house for sale. This one shows you how “good” a property video can be.

There’s no soundtrack, no voice over and the opening shot is of a car, so ladies and gentlemen, rollup, because this is how “not” to film a property video demo. 

0 The Worst Property Videos Series Continues

tt twitter micro3 The Worst Property Videos Series Continues

More of The Worst Property Videos Series

Thought I’d continue to share with you some of these little gems that appear on Youtube, proudly displayed by the listing Real Estate Agent. This one is a right little doosy, the property was listed at $17.5 million US and the agency responsible for this one is Hilton Hyland Realty Brokerage.

One of the owners of this agency just happens to be Paris Hilton’s father. At a price tag of $17.5 million, you would have thought the agent could have at least organised a proper video rather than use a slide show. The background music shows a certain flare, although I’m not quite sure what they were trying to achieve, the video is cheap and the agent looks cheap, to me at least.

It really makes you wonder why they bothered.

0 More of The Worst Property Videos Series

tt twitter micro3 More of The Worst Property Videos Series

On Line Video Viewing Continues To Grow

New stats just released by Comscore in the US have indicated the love affair with on line video is continuing. US Internet users viewed a record 14.3 billion online videos in the month of December. This represents an increase of 13% over Novembers figures. Youtube again has led the field with a 49% growth in the videos viewed over the November figures.

Other notable figures, you may be interested in:

  • 78.5 percent of the total U.S. Internet audience viewed online video.
  • The average online video viewer watched 309 minutes of video, or more than 5 hours.
  • 98.9 million viewers watched 5.9 billion videos on YouTube.com (59.2 videos per viewer).
  • 48.7 million viewers watched 367 million videos on MySpace.com (7.6 videos per viewer).
  • The duration of the average online video was 3.2 minutes.
  • The duration of the average online video viewed at Hulu was 10.1 minutes, higher than any other video property in the top ten.

 

comscore On Line Video Viewing Continues To Grow

Comscore Survey Results

These results are something the real estate industry in Australia needs to monitor, the use of video is now to the point that the industry really can’t continue to ignore it.

tt twitter micro3 On Line Video Viewing Continues To Grow

More of the Worst Property Videos on YouTube

Back in January I talked about the worst property videos ever and got quite a reaction from the readers of this blog, so I thought I’d look again at this subject, given the growth in property video tours in Australia. This example, masquerading as a video is actually a very bad slide show. This video jumps from one out of focus shot to another, with no attempt to even highlight who the agent is, what the price of the house is or even where the house is. There appears no attempt to edit the video and from what I can gather no soundtrack or voice over, yet the video has had 2,129 views. I had to sit through the 3:09 seconds to review the video, so why others have is a mystery to me. 

So here it is, but watch out, if you do a video like this, it could end up here.   

0 More of the Worst Property Videos on YouTube

tt twitter micro3 More of the Worst Property Videos on YouTube

Is 2009 the Year of the Video? – Research Says Yes

Here we are 19 days into 2009, and there are lots of interesting news & blog reports about the growing usage of the net and what tools are becoming popular with on line users.

I’ve been looking at various trends with technology this year and I’ve mentioned Twitter and other social media tools that real estate agents can get on board with to communicate and share information with consumers searching on the web. One of the tools I’ve been pushing for awhile is video, and readers of this blog will know, as I’ve mentioned so many times in the past, I’m a big fan. Not just of property video tours, but video as a tool to provide market updates, create and build an agents profile, share information with other like minded people, training etc and the list goes on.  I’m predicting that 2009 will be the year that more and more of the real estate groups will integrate video into their marketing mix and we’ll start to see more video tours on properties, and once main stream marketers start to utilise this medium more aggressively, that will open the flood gates.

A recent survey conducted by Permission TV revealed that over 400 senior marketers from advertising agencies & the media in the US will significantly increase implementation of their on line video initiatives in 2009.

The Key Findings of the survey were:

  • More than two-thirds of respondents (67 percent) identified online videoas a primary focus of their 2009 digitalmarketing campaigns, versus socialmedia campaigns (41 percent), search (34 percent) and podcasts/webcasts (32 percent).
  • In Q2 of 2009, more than half (52 percent) of respondents expect to be implementing or extending an online videoproject, whereas currently less than one-third (32 percent) are doing so.
  • Nearly 60 percent of respondents consider interactive video experiences to be the next evolution for online video. Also, 62 percent believe that non-linear, interactive storytelling will become the most effective medium for marketers. o Links to other videos is the most widely needed interactive capabilities for respondents, followed by graphic overlays, user comments and user-defined contents paths.
  • Respondents expect their 2009 digitalmarketing efforts (33 percent) to be least affected by budget cuts, followed by traditionalmarketing (24 percent), tradeshows (21 percent) and guerillamarketing (14 percent).
  • A majority of respondents (63 percent) are most likely to invest in a branded content/video destination next year. o Viral video (39 percent) and interactive experiences (38 percent) follow as the second and third priority, while only 22 percent plan to invest in simple syndication.
  • When asked how online videowill enhance customer engagement, a vast majority(71 percent) stated it would help build brand awareness.
  • Driving lead generation was the second largest objective (47 percent), followed by enhancing loyalty/retention programs (44 percent) and converting customers (41 percent). 
  • Here’s a graph with the findings: 

    1005831 Is 2009 the Year of the Video?   Research Says Yes

    Some additional Findings:

    • More than two thirds (64 percent) of respondents reported that strengthening relationships with existing customers and/or prospects is the primary goal of online video initiatives.
    • When focusing on respondents from the traditional and digital/interactive advertising agencies, more than 90 percent are overwhelmingly confidentin their ability to recommend online video initiatives to clients.
    • Digital/interactive agencies expressed more confidence in recommending online video to clients compared to traditional agencies; however, traditionalagencies claim more responsibility for driving online video initiatives than digital/interactive agencies.

    Video in 2009, should be a high priority along with using social media in your marketing mix, but it won’t be good enough to start a blog and then not target it correctly or post one piece of content and expect it to  generate good quality leads, or make a home made video of very dodgy quality and then expect that to be viewed by the masses. No, all that will happen is you’ll end up on a blog like this one on what not to do. 

    Social media including any public communication tool like video, needs a comprehensive strategy attached to it, so that your agency or business can really capitalise on it’s strengths.

    Understand the target market you are aiming at, be aware of the way the consumer uses social media and play to it’s strengths, be very aggressive in syndication of your social media communications or projects and make it part of your broader marketing initiatives. 

    Social media will not be for everyone and it does take time to work at it, if you are not sure about how to put this strategy together or are not aware of what social media you can use in your business, then contact me. I’ll help you put together a comprehensive communication plan that encompasses all the tools on the web, to drive leads and open up new doors for you and your business. 

    Source: Permission TV Survey December 2008

    tt twitter micro3 Is 2009 the Year of the Video?   Research Says Yes

    Property Video Tours – What Not To Do Ever!!!!

    Just before Christmas I was visiting an agents office in Perth WA and we got talking about video and how he and his office could use it to market themselves and their clients properties, during the course of the discussion he asked me how professional do the videos have to be. He then mentioned he’d seen my first video attempt and said it wasn’t a very professional video, I told him the video had been done in a hotel room on a web cam at 6:30 in the evening and was more to demonstrate that you can record a video, no matter where you are, host it and then syndicate it. This whole process by the way took me just 5 minutes. That video then has been embedded over a 1000 times and still today comes up in my Google alerts as being continually syndicated.

    The main point of my video was to show during my presentations that this was all free and not that difficult to do, so every real estate agent could record and then syndicate their own weekly market updates. But now to the point of this post, over the past few weeks I’ve been doing some research and looking at agent produced videos, not the professional ones but those recorded and hosted by the agents themselves. The results of this search have really just confirmed to me, that most real estate agents are not movie director Ridley Scott and should leave it to the professionals, as the example I’ll show you indictates.

    The bottom line on this is that with these new tools becoming available to you, you need to really plan what you will show and how you will provide that information to the viewer. The more amateurish the video is, the more it damages your brand and your reputation, so make sure if you are going to film or video your own property tour that you use some of the following rules or suggestions and do not, at any time, replicate what you see in the video here. My apologies to the original agent on this, but when you see the video you’ll know what I mean.

    1. Plan the video and make sure you sequence the shots so the video has a natural feel to it, conduct the open home with a structure. 

    2. Plan what features you will highlight in the video before you start to shoot, not during the filming.

    3. Write and rehearse the script and then film

    4. Wherever possible, use a tripod. Hand held shots and fast panning really are detracting for the viewer, not to mention having them vomit on the computer.   

    5. Make sure you light the room or house correctly, identify the areas of the house that need to be lit during filming and use lights.

    6. Tidy up the house first, remove any clutter from kitchens or bathrooms or other areas of the house that you will be using to film.

    7. Try not to move around to much whilst being filmed, make any on camera appearances smooth, you can still show the house whilst providing the voice over off camera.   

    8. If you’re using titles on the video, make sure your spelling is correct, not like the example on this video.

    9. Limit the length of the video to 2 minutes, that is about the attention span of the average consumer. 

    10. If you are using music as a background make sure you use music that is not copyright or is available for public use, if in doubt don’t use any. If you decide to use background music then please match it to the property. Keep the levels low in the background.

    I hope these suggestions will be of value to you and if you get it right, your video will be a pleasure to watch, just check out some of the professionally produced videos to see what I mean. In the meantime, check out probably the worst example of a luxury property video tour I’ve seen. I’ll share more with you over the next few weeks.

    0 Property Video Tours   What Not To Do Ever!!!!

    tt twitter micro3 Property Video Tours   What Not To Do Ever!!!!

    Video Moves to the Next Chapter – So to Speak!

    If you have been reading my blog for awhile or have attended one of my on line presentations, you will have gathered that I’m a fan of using video as a tool to market not only yourself and office but also your clients properties. Check out my previous post on this Research on the Power of Real Estate Videos .

    Whilst I’m a fan I realise there are some limitations of the medium, and that is, in most cases the consumer needs to view the video in it’s entirety and hasn’t had the ability, well at least here in this country, to view the various chapters or rooms and navigate around the video like you can on a virtual tour. If the video of the property is longer than, say 90 seconds, I believe you lose the attention span of the consumer, but now available in the US and I’m hoping it won’t be long before someone does it here is Australia, if you do provide this capability please let me know, and I’ll include you in my presentation and free publicity, is a video tour that enables the consumer to jump chapters and view the areas of the property that are important to them.

    Here’s a screen grab and link to the home page which will give you an idea on how the video screen shot appears and how you can then use the chapters to navigate around the property.

    http://www.realtyflix.com/

    realtyflix Video Moves to the Next Chapter   So to Speak!

    Another great idea from RealtyFlix.com, is that you can film the property on your own camera and if you don’t feel comfortable about editing it yourself you can forward the full video to them for editing. Yes they charge a fee but it may not be an issue if you’re not familiar with editing software. The technology available now, is making the process of using and making video more and more accessible to agents and consumers alike. The growth in video on the web has been incredible over the past 12 months and will continue to be a powerful tool for real time marketing on the net.

    YouTube founder Chad Hurley recently gave the following quote on where he sees the future of online video: “In ten years, we believe that online video broadcasting will be the most ubiquitous and accessible form of communication. The tools for video recording will continue to become smaller and more affordable. Personal media devices will be universal and interconnected.”

    Experiment with video, read my post on Creating Cut Through In A Cluttered Market – Create Your Own Video Show!! on how you can use video, don’t limit your imagination, this medium is portable content and you can use it lots of different ways to market yourself.

    Most of all, be creative and good luck!! See you at the Oscars.

    tt twitter micro3 Video Moves to the Next Chapter   So to Speak!

    Research on the Power of Real Estate Videos

    You’ll hear me sprouting about this subject and I’m quite passionate about agents embracing video, see this earlier post: Using Video in Your Real Estate Marketing as an example of this. I’m passionate about agents using video to promote listings, their profile and their offices and as I’ve mentioned before, this is portable content, so you can take a simple video and share it with the world. When you create an account with Youtube for instance, you create a channel, and you can post videos here to share with consumers. Using video in your listing presentation to promote how you market your clients property is also powerful marketing. I receive in my letter box, at least 5 pieces of marketing material each week and all go in my bin, but how about dropping a office profile on DVD in my letter box?, now that would be a point of difference, more importantly share this with me on your own web site.

    All of this is of course leading somewhere, and here it is, research now coming out of the US on the growth of video is staggering, so if you ever needed more incentive to start adding video to your listing tools and properties then this is it!!

    For example: 134 Million people went on line to watch on average, 81 videos each, from a total of 11 Billion viewed. In figures released from comScore:

    • 71% of the total U.S. Internet audience viewed online video
    • The average online viewer watched 228 minutes of video
    • 18-34 year olds were the heaviest viewers watching 287 minutes each
    • 82.1 million viewers watched 4.1 billion videos on YouTube
      • 49.8 videos per viewer
    • 46 million viewers watched 481 million videos on MySpace
      • 10.4 videos per viewer
    • The average online video duration was 2.8 minutes

    Youtube ranked the highest with 98% of all videos viewed on line.

    With these types of numbers starting to impact the habits of consumers, it won’t be long before this starts to impact us here in Australia. So my question to you is, why wait, start to implement this as a strategy for your office and take advantage of what is just around the corner. If you are not sure how to do this and would like some help, then just send me a comment and I’ll answer any question you have on getting this up and running in your business.

    Also check out my earlier post about video increasing the perceived property value Property Videos Increase Percieved Property Value  and you can download my podcast on this topic here : http://mikeandrew.podomatic.com/

    tt twitter micro3 Research on the Power of Real Estate Videos