Online Real Estate Technology

Economists are divided on whether borrowers will get a second interest rate cut in as many months on Tuesday.

Seven of the 14 economists surveyed by AAP say the RBA will cut the cash rate to 4.25 per cent from 4.5 per cent on December 6.

On Melbourne Cup day, the Reserve Bank of Australia (RBA) cut the cash rate from 4.75 per cent, saying that recent information suggested inflation had been contained.

With inflation no longer a problem, the bias for the RBA is now firmly leaning towards rate cuts, with 10 of the 14 economists forecasting rate cuts by the middle of 2012.

Citigroup head of economics Paul Brennan is expecting the RBA to cut rates on Tuesday, despite expectations of strong economic growth in the September quarter.

"We see this as a policy of least regret given that the outlook for global growth has continued to weaken in the past month to well below trend," Mr Brennan said.

"We see scope to lower the cash rate to the bottom of the neutral range over the next few months, which would imply a cash rate of four per cent over the next three months."

The biggest risk to economic growth comes from Europe, which may well go into recession, or start another financial crisis, as several members of the euro struggle to meet debt repayments.

There are also local risks to economic growth.

In the past month the RBA, Treasury and the Organisation for Economic Co-operation and Development (OECD) have cut economic growth forecasts for 2012.

In addition to that, official figures for October showed a 10.7 per cent fall in building approvals and retail spending only rising 0.2 per cent.

On the other hand Australia’s mining boom is still going strong, with the sector making its biggest ever contribution to economic growth.

Nomura Australia chief economist Stephen Roberts said he doesn’t expect the cash rate to move for the foreseeable future unless something bad happens overseas.

"My forecast is that they are going to leave it at 4.5 per cent," he said.

"I’m assuming they will hold it neutral all the way through to the end of 2012 but my proviso is if Europe generally does go to hell in a handbasket, then they can drop interest rates a long way."

NAB senior economist Spiros Papadopoulos said the RBA won’t cut on Tuesday but by early next year the pressure will build for another rate cut.

"Obviously there’s a risk that they might cut interest rates next week, given everything that’s been happening offshore in the last couple of weeks," he said.

"On balance, given the fact that the domestic economy has been holding up okay we don’t think they need to rush in to cutting rates."

Story source: www.ninemsn.com.au

More than a quarter of Australian employers use social networking sites such as Twitter and Facebook before hiring staff, according to new research.

Telstra’s Cyber-Safety survey found that almost half of those employers who admit to checking candidates’ social profiles have turned down applicants based on something unfavourable they’ve seen online.

The research also revealed over a third have hired staff based on a positive experience stalking someone online.

The findings serve as a reminder to Australians to consider their ‘Cyber CV’, said Telstra’s Officer of Internet Trust Safety Darren Kane.

‘According to the findings some of the biggest Cyber CV faux pas candidates make include posting inappropriate pictures (with 31 per cent of employers saying this counts against applicants) and posting discriminatory comments (37 per cent),’ Mr Kane said.

‘Given the impressions comments and images can create, Telstra recommends job seekers think twice before posting, tagging and uploading pictures and status updates this Christmas.’

He has advised job applicants to ensure any content on Facebook or Twitter that is able to be publically viewed is ‘positive and professional’.

Bloggers comment on brands and post to social media, expanding reach

Bloggers, from hobbyists to professionals, often write about brands, and their growing influence should make brand representatives continually evaluate the relationships they have with these bloggers.

Most bloggers write about brands in some way or another. According to the “State of the Blogosphere 2011” report from blog directory website Technorati, 38% of all bloggers post about brands that they love or hate and 34% write product or service reviews. Professional full-time bloggers or part-time professional bloggers who write as a way to supplement their income are more likely to blog about brands than their hobbyist, corporate or entrepreneur counterparts.

Bloggers are increasing in their influence over readers and other bloggers. Last year’s Technorati “State of the Blogosphere” reported that 29% of bloggers are influenced by other blogs they read. This year, that number jumped to 68%.

As bloggers gain influence and write about brands, the relationships between blog writers and brand representatives are important for companies to focus on. Most bloggers have a good relationship with brand representatives. Nearly half of all bloggers (49%) characterized their interactions with such representatives as somewhat or very favorable. Only 3% said their interactions were not at all favorable. However, 40% of all bloggers said they didn’t know how to characterize their interactions with brand representatives.

This large group of unsure respondents could have mixed feelings about the communications they receive from these brand representatives, affecting their relationships with the reps and their brands. Of all bloggers, 17% said brand representatives had asked for things that would compromise the credibility or content standards of the blog. This is roughly the same percentage of those that said the representatives were knowledgeable about their blogs and content (14%), are genuinely interested in building a relationship (16%) and provide information that has value for readers (23%).

As bloggers continue to grow in influence, their coverage of brands and their interactions with brands’ products, services and employees will be of greater interest to companies. Brand representatives who connect with bloggers must be sure to work with these writers to keep the relationships thriving.

Top tips to saving more this Christmas

As households prepare their budgets for festive season shopping splurges, now is an ideal time to unwrap the financial strategies that help borrowers gain greater control over their home loan situation, according to Australia’s largest independently-owned mortgage broker, Mortgage Choice.

Company spokesperson Kristy Sheppard said, “Ensure Christmas costs don’t hamper your ability to meet home loan and/or other debt commitments, by proactively managing your money. It’s not hard.”

“Staying on top of financial obligations, in conjunction with careful pre and post silly season budgeting and planning, will without a doubt put you in a better position to achieve your property goals sooner. It should also give you more confidence to properly enjoy the festive season.”

Here are five tips to help improve your mortgage management in the countdown to Christmas:

‘Tis the season to bring budgeting back on track. Get your Christmas and new year budget underway if you haven’t already. Be sure to include seasonal spending estimates for gifts, treats, catch ups, celebrations and other holiday outings.

‘Tis the season for a home loan health check. Are you making the most of your loan? There may be features attached to it you are not utilising or are paying a premium for. A regular home loan health check is a great way to see if you are making the most of your existing loan or if you are better suited to a different lender and/or product. Before switching, carefully weigh up the pros and cons by comparing loan features, rate, repayment type and frequency, accessibility, fees and more.

‘Tis the season to keep repayments steady, despite recent rate cuts. If your loan’s interest rate has recently dropped, get ahead by continuing to repay at the original, higher rate. For example, take a loan of $300,000 at 7% over 30 years. If your rate reduces by 0.25% to 6.75% and you keep repaying your loan as if the interest rate was still 7%, you could shave over two and a half years off your loan term and save more than $54,000 in interest owed.

‘Tis the season to go one step further and round up repayments. If the monthly repayments on the above mentioned loan maintained at the higher rate are rounded up from $1,996 to $2,100 from day one, it is possible to cut a further three years and seven months off the loan term and save an additional $55,000 in interest owed (if all loan aspects remained the same). The total savings would equal $109,000 in interest and a reduction in the loan term to 24 years and 8 months.

‘Tis the season to turn up the frequency of repayments. Depending on your loan and lender, dividing your monthly minimum repayment in two and making fortnightly repayments instead may also save you interest owed and reduce the loan term. There are 12 months and 26 fortnights in one calendar year; by paying fortnightly, you make the equivalent of 13 monthly repayments. The savings on the above mentioned loan equal almost $100,000 in interest and almost six years off the loan term.

For home loan tips, trends, facts, data and other information, visit MortgageChoice.com.au,

Before you launch your next big social media campaign, you may want to ask: Is anybody really listening?

A new TNS report reveals that as many as half of all social media marketing campaigns are going unnoticed.

Matthew Froggatt, the company’s chief development officer, says in a press release that 57 percent of consumers in developed markets do not want to engage with brands in the social sphere. The number is as high as 60 percent in the U.S., while 61 percent in the U.K.

TNS’s Digital Life study drew on findings from 72,000 consumers in 60 countries. It also revealed that 54 percent of people admit that social networks are a good place to learn about products.

Fear not—there’s hope for us yet.

Froggatt has advice for social media marketers:

“The key is to understand your target audience and what they want from your brand — social networks aren’t always the right approach. If consumers in one market don’t want to be talked to, can you use an alternative online method — creating owned digital media platforms, targeted sponsorship or search campaigns — to engage in an appropriate way that will achieve business results without adding to the digital waste pile?”

Story source: www.prdaily.com

Brands that include photos and calls to action see higher engagement rates with those posts

Companies on Facebook and other social sites are always trying to determine what to post to get fans engaged. While each brand is different, and its fans will respond to different things, there are some common threads that companies can keep in mind when planning social media posts and status updates.

Digital marketing agency Web Liquid analyzed 16 brands and more than 1,500 brand posts from March to May 2011 to see which Facebook posts saw the most engagement, such as comments and “likes.” Web Liquid found that Facebook posts with photos saw a 0.37% engagement rate, higher than posts with videos (0.31%), text only (0.27%) or links (0.15%).

Momentus Media, which provides marketing software for use within Facebook, came up with similar findings, even when analyzing the top 20,000 Facebook pages and between 10,000 and 250,000 posts overall. Facebook posts with photos saw a 0.21% engagement rate, while videos saw 0.11% engagement rate and links saw 0.07% engagement.

Within the text of a post, companies can encourage action by asking fans to “like” or comment on the post. Momentus Media found that Facebook status updates that contained the word “like” saw a 0.38% engagement rate and those that said “comment” saw a 0.14% engagement rate. Text updates without “like” or “comment” saw 0.11% engagement.

While these statistics are interesting, brands should determine which tactics work best for their Facebook page and their fans. Additionally, the upcoming changes to Facebook’s Timeline feature and brand pages will change the way consumers interact on the social network.

Facebook’s new Timeline relies heavily on photos, so it seems that posts with photos and videos will continue to perform well for brands. And as Facebook introduces more verbs beyond “like,” companies could develop interesting ways to increase engagement on their pages. By testing different types of posts and continuing to learn what spurs a reaction, marketers can keep up with what content fans prefer on their brand Facebook pages and keep engagement up.

INVESTORS will be allowed to improve properties in their self-managed superannuation funds, following a tax office move to abolish a ruling that banned the practice when money had been borrowed to buy the property.

Investors have always been allowed to maintain their properties, but they were banned from changing them because it would negate the concept of the "single acquirable asset" that the Australian Taxation Office had come up with to more clearly identify assets in SMSFs.

Ken Reiss, a director at accounting firm Chan & Naylor, said the new ruling was a "huge win" and would turn around a situation where investors had lost the desire to use their SMSF to use debt to buy property.

He said the previous rules meant, for instance, that "if an SMSF had used debt to buy a property in Queensland that was destroyed in the recent floods, the insurance proceeds could only be used to pay down debt rather than rebuild".

"In that case, the investor would be left with a block of land that they had no option but to sell" because any reconstruction, even an identical one, would be classed as a new asset.

The new ruling still insists that the improvements be paid for by cash resources in the SMSF rather than by borrowing.

The draft ruling will not, however, allow SMSF investors to buy and bulldoze houses and put up units using borrowings, for example. Allowable changes include pools, extensions and bigger kitchens, but they must not "fundamentally change" the property.

It also gives owners more room to move when buying a rundown property that needs more than maintenance, although, again, the new work cannot be financed by borrowing.

The decision caps a succession of policies that used to allow borrowing to buy property in super funds until June 1999, which was then banned except for existing arrangements until September 2007. The ATO brought in the no-improvements rule last year.

Story by Andrew Main, source: www.theaustralian.com.au

A majority of social shoppers trust user reviews and recommendations on social network sites more than other sites, according to a study released in October 2011 by Performics and conducted by ROI Research. Data from the “2011 Social Shopping Study” indicates that among participants who use social networks at least occasionally during the shopping process, 58% trust the recommendations they find on social networks more than other sites. Shopping sites (57%) and deal sites (53%) follow closely as trusted sources of product recommendations. According to the study, about one in 2 social shoppers are positively influenced by favorable reviews and recommendations. This compares to roughly 45% of social shoppers adversely influenced by negative reviews.

Shopping Sites Most Important During Process

Almost three in 4 (72%) social shoppers consider shopping sites to be an important part of the purchase process, about 25% more than those who report deal sites (58%) to be an important factor. Just four in 10 (41%) find social networks to be a significant part of the shopping process.

1 in 5 Use Sites Daily to Find Deals

Among active social networkers, nearly one in 5 (19%) turn to deal sites to find specials, coupons, or deals on a daily basis. Social networks (18%) and shopping sites (17%) follow closely as deal sources. While 15% of social shoppers use social networks daily to learn about new products, only one in 10 use social shopping sites on a daily basis for other key stages of the shopping process, including to research product information, read product reviews, compare products, and find product availability.

Shopping Sites Most Popular Before Purchase

Although social networks are most frequently used to learn about new products, the vast majority of social shoppers (87%) turn to shopping sites while searching for a product, while 83% use these sites right before committing to a purchase. This compares to roughly two-thirds of social shoppers who frequently use social networks or deal sites prior to purchasing a product. After the purchase, however, the focus shifts to social networks: almost six in 10 (59%) frequently share their experiences on social networks after the purchase, compared to 57% for shopping sites and 51% for deal sites.

Other Findings

• Almost seven in 10 (69%) social shoppers visit Amazon at least once a month, making it the most popular shopping site, ahead of eBay (53%) and retailer websites (52%). Search sites fare less well: just 27% visit Google shopping on a monthly basis, followed by Yahoo shopping (23%) and Bing shopping (13%).
• Close to half of social shoppers (47%) have a Groupon account, far more than those with a Living Social (27%) or Eversave (15%) account.

Nielsen: SocNet Users Most Trust Info from Consumers

Social network users are most likely to trust product and service information provided by other consumers, according to data released in October 2011 by NMIncite and The Nielsen Company. Sixty-three percent say consumer ratings are a preferred source for product information, while 62% say consumer reviews are a preferred source. Company websites come in a distant third, preferred by 50% of social network users for product and service information. Call center (47%) and email (45%) closely follow. Interestingly, company Facebook page (15%) and company Twitter (7%) are among the least preferred product information sources.

About the Data: The Performics survey was conducted among 1000 participants who were required to have an active social network account and use social networks at least occasionally in the shopping process. The online survey was in field from 9/27/11 to 10/4/11.

There is a lesson to be learned for all companies in the following story, as Internet marketing consultants, we are constantly advising our clients to ensure they have secured all variations of their domain names, and given the very cheap cost of these valuable pieces of on line real estate, you would think it would be one of the first marketing tools they would secure.

However a lot of companies do not understand the value of a domain name and do not secure them.

They only have themselves to blame for this, so now you have been told, get online and make sure you own every variation of your trademark or domain name, it’s a very small price to pay to ensure that this type of problem does not impact your company or brand.

You can check wether your domain names have been secured by checking our Really Cheap Domains registration web site! 

“A NSW man has been ordered to shut down several pornographic websites featuring Speedo swimwear and using the company’s trademark.

Speedo Holdings took Central Coast blogger Dave Evans to court claiming he had used the trademark under aliases and without the company’s consent.

The company claimed the websites and the use of the company’s trademark as part of his domain names could damage the "valuable reputation and goodwill associated with the name and trade mark Speedo".

In the Federal Court of Australia on Thursday, Justice Geoffrey Flick ordered Evans to stop operating and registering any domain name containing the name Speedo.

He was also restrained from operating websites featuring any sign of the Speedo trademark.

Evans, who didn’t appear in court, was ordered to transfer the domain names to Speedo within 21 days.

If Evans doesn’t comply, a registrar of the court will be appointed to transfer the domain names and Evans will liable for substantial damages to the company.

He was also ordered to pay the swimwear company’s legal costs.”

Story source: www.ninemsn.com.au

6 in 10 Twitter Followers are Existing Customers

More than six in 10 (64%) people who follow a brand on Twitter are existing customers of the company, according to [pdf] a study released in October 2011 by Chadwick Martin Bailey. Results from “10 Quick Facts You Should Know About Consumer Behavior on Twitter” indicate about six in 10 (61%) also want to be the first to know information about the brand.

No other reason for following a brand on Twitter is shared by more than half of followers. However, almost half (48%) follow to receive discounts and promotions. Another 36% want to gain access to exclusive content and 28% want to receive content and information to share and retweet with others.

6 in 10 Followers More Likely to Recommend

Six in 10 Twitter brand followers are either more likely to recommend many (18%) or a few (42%) brands as a result of following them. Another three in 10 (31%) are not more likely to recommend a brand they follow on Twitter and about one in 10 (9%) don’t know.

Twitter brand followers 35-49 are much more likely to recommend many brands they follow than those younger than 35. In the 35-49 segment, 33% are likely to recommend many brands and 14% are likely to recommend a few. Although a much higher percentage of followers younger than 35 are likely to recommend a brand overall (61% compared to 47%), only 14% are likely to recommend many brands and 47% are likely to recommend a few brands.

Interestingly, 33% of brand followers in both age groups are not more likely to make brand recommendations. The differentiator comes in the percentage who don’t know: 20% for those 35-49 compared to only 7% of younger followers.

Half of Twitter Users Go Online More than Once an Hour

Fifty percent of Twitter users go online more than once an hour, compared to 34% of Facebook users and 29% of overall online users. Facebook users are slightly more likely to go online once every couple of hours (46%) than Twitter users (40%) or overall online users (45%).

Meanwhile, 20% of overall online users go online once per day, compared to 17% of Facebook users and 7% of Twitter users. Only 5% of overall online users, and 3% of both social network users, go online two to six times per week.

Nearly Half of Twitter Users Been Tweeting Less than 1 Yr

Thirty-eight percent of Twitter users have been tweeting for six months or fewer and another 9% have been tweeting for seven to 11 months, meaning 47% have been tweeting for less than one year. Thirty-eight percent have also been tweeting for one to two years, and 15% have been tweeting for more than two years.

In addition, one-quarter of Twitter users older than 50 have been tweeting less than one month.

1/3 of Followers Interact w/More Brands This Year

Thirty-three percent of brand followers on Twitter are interacting with more brands this year, while 57% are interacting with the same number and only 11% are interacting with less. Men increased their rate of brand interaction more from the previous year (38% compared to 27% of women).

Other Findings

• 79% of Twitter users follow fewer than 10 brands, with 36% following one or two.
• 75% of Twitter followers have never unfollowed a brand.
• 26% of Twitter users 18-35 follow a brand, compared to 17% of followers 35-49 and 13% of those 50 and older.
• Half of followers say they are more likely to buy a brand after following, including 55% of men and 45% of women.

Performics: Entertainment Top Twitter Category

Entertainment is the brand category most followed/liked on both Twitter and Facebook, according to an August 2011 study from Performics and ROI Research. Data from “S-Net, The Impact of Social Media” indicates 46% of brand fans on both social networks are fans of at least one brand in the entertainment category.

While the top five brand categories are the same on both social networks, there is some variation in how the next four categories are ranked. After entertainment, Twitter users are most likely to follow brands in the restaurants, food, electronics, and apparel categories. In contrast, Facebook users are most likely to like brands in the food, restaurants, apparel, and electronics categories.

About the Data: Data was collected through a 15-minute online questionnaire of 1,491 US consumers age 18 and up fielded in January 2011.