There are a number of factors that search engines use to rank a web site, and as search engines often change the algorithms used to determine rank it can sometimes be very difficult to keep up to date.
One of the factors that Google for example uses to rank web sites is back links, or the number of incoming votes from external web sites or domains to a web site. The more votes for a web site, the higher Google and other search engines will place your web site in the SERP’s .
Other factors also come into play, the age of your domain name, the older your domain name is the better as search engines will trust your site more than a newer site, how much authority or page rank your site has, how may web pages are trying to rank in the top 10 for your keyword and even how long your domain name is registered for are all factors.
The reason back links are important, is the more votes a site has usually indicates the popularity of that site and its content with other web users. Search engines love popular sites.
It is harder to generate votes for a static web site than it is for a blog based site such as WordPress, due to the fact that most blogs are updated on a daily basis whereas most static based sites often get few or no updates.
One of the techniques that you can use to generate back links for your site is by placing comments on blogs that you either read or follow on the web. This is even better, if you can find a blog that allows for a “follow” link back to your web site.
What is a follow link? Some time ago Google invented a piece of code that can be inserted into a hyperlink that tells search engines “not to follow” that link from its place on a web page.
This essentially stops most search engines from following the link, so it effectively stops the link juice, it does not however stop the traffic from following a link on your site.
Web pages that have 100 or more links on them can be penalised by search engines and in this, read Google, so if you have a web page that features a lot of advertising links, say for example on your home page, then you could be penalised for having a lot of links, this is usually one of the tell-tale signs of a spam site.
Likewise, having no code placed in the link means that a search engine will follow the link and discover in some cases new web sites. You can also use this method if you’d like to get your web site indexed quickly in the search engines, as placing a link on a web site already in Google’s index will result in your site being indexed quickly as Google will “follow” the link.
Creating votes or back links for your web site, whether you use a blog based site or a static web site is not easy, there are some web masters who believe that the process of link building is easy, that’s because they like to use paid link building services and a quick search on the web will uncover a number of these services on the web. But you need to be very careful with buying links, Google frowns on this and will penalise your web site if it catches you doing it.
One of the ways you can build back links to your web site is by commenting on other writers or companies blogs, most of these blogs still allow follow links back to your blog, and if they happen to have a very high page rank with Google, this adds considerable SEO value to your blog.
If you have a blog and want to start building links this way, one thing you do not want to do ever, is to use automated blog commenting software, I find with my blogs, I constantly get comments that are generated by these stupid software programs.
These comments often have no relationship to my article, are blatant advertising or add nothing to the discussion and it’s very obvious that they have been generated by a software program because in most cases we humans do not speak this way.
I will delete them without a second thought as they add nothing to my blog.
So when creating your comment, always make sure that you make it relevant either to the content on the blog or the story you have been reading, if you do this, the blogger will appreciate that they have a real person taking the time to comment and you’ll always get published which includes your link.