Online Real Estate Technology

Before you launch your next big social media campaign, you may want to ask: Is anybody really listening?

A new TNS report reveals that as many as half of all social media marketing campaigns are going unnoticed.

Matthew Froggatt, the company’s chief development officer, says in a press release that 57 percent of consumers in developed markets do not want to engage with brands in the social sphere. The number is as high as 60 percent in the U.S., while 61 percent in the U.K.

TNS’s Digital Life study drew on findings from 72,000 consumers in 60 countries. It also revealed that 54 percent of people admit that social networks are a good place to learn about products.

Fear not—there’s hope for us yet.

Froggatt has advice for social media marketers:

“The key is to understand your target audience and what they want from your brand — social networks aren’t always the right approach. If consumers in one market don’t want to be talked to, can you use an alternative online method — creating owned digital media platforms, targeted sponsorship or search campaigns — to engage in an appropriate way that will achieve business results without adding to the digital waste pile?”

Story source: www.prdaily.com

Brands that include photos and calls to action see higher engagement rates with those posts

Companies on Facebook and other social sites are always trying to determine what to post to get fans engaged. While each brand is different, and its fans will respond to different things, there are some common threads that companies can keep in mind when planning social media posts and status updates.

Digital marketing agency Web Liquid analyzed 16 brands and more than 1,500 brand posts from March to May 2011 to see which Facebook posts saw the most engagement, such as comments and “likes.” Web Liquid found that Facebook posts with photos saw a 0.37% engagement rate, higher than posts with videos (0.31%), text only (0.27%) or links (0.15%).

Momentus Media, which provides marketing software for use within Facebook, came up with similar findings, even when analyzing the top 20,000 Facebook pages and between 10,000 and 250,000 posts overall. Facebook posts with photos saw a 0.21% engagement rate, while videos saw 0.11% engagement rate and links saw 0.07% engagement.

Within the text of a post, companies can encourage action by asking fans to “like” or comment on the post. Momentus Media found that Facebook status updates that contained the word “like” saw a 0.38% engagement rate and those that said “comment” saw a 0.14% engagement rate. Text updates without “like” or “comment” saw 0.11% engagement.

While these statistics are interesting, brands should determine which tactics work best for their Facebook page and their fans. Additionally, the upcoming changes to Facebook’s Timeline feature and brand pages will change the way consumers interact on the social network.

Facebook’s new Timeline relies heavily on photos, so it seems that posts with photos and videos will continue to perform well for brands. And as Facebook introduces more verbs beyond “like,” companies could develop interesting ways to increase engagement on their pages. By testing different types of posts and continuing to learn what spurs a reaction, marketers can keep up with what content fans prefer on their brand Facebook pages and keep engagement up.

INVESTORS will be allowed to improve properties in their self-managed superannuation funds, following a tax office move to abolish a ruling that banned the practice when money had been borrowed to buy the property.

Investors have always been allowed to maintain their properties, but they were banned from changing them because it would negate the concept of the "single acquirable asset" that the Australian Taxation Office had come up with to more clearly identify assets in SMSFs.

Ken Reiss, a director at accounting firm Chan & Naylor, said the new ruling was a "huge win" and would turn around a situation where investors had lost the desire to use their SMSF to use debt to buy property.

He said the previous rules meant, for instance, that "if an SMSF had used debt to buy a property in Queensland that was destroyed in the recent floods, the insurance proceeds could only be used to pay down debt rather than rebuild".

"In that case, the investor would be left with a block of land that they had no option but to sell" because any reconstruction, even an identical one, would be classed as a new asset.

The new ruling still insists that the improvements be paid for by cash resources in the SMSF rather than by borrowing.

The draft ruling will not, however, allow SMSF investors to buy and bulldoze houses and put up units using borrowings, for example. Allowable changes include pools, extensions and bigger kitchens, but they must not "fundamentally change" the property.

It also gives owners more room to move when buying a rundown property that needs more than maintenance, although, again, the new work cannot be financed by borrowing.

The decision caps a succession of policies that used to allow borrowing to buy property in super funds until June 1999, which was then banned except for existing arrangements until September 2007. The ATO brought in the no-improvements rule last year.

Story by Andrew Main, source: www.theaustralian.com.au

A majority of social shoppers trust user reviews and recommendations on social network sites more than other sites, according to a study released in October 2011 by Performics and conducted by ROI Research. Data from the “2011 Social Shopping Study” indicates that among participants who use social networks at least occasionally during the shopping process, 58% trust the recommendations they find on social networks more than other sites. Shopping sites (57%) and deal sites (53%) follow closely as trusted sources of product recommendations. According to the study, about one in 2 social shoppers are positively influenced by favorable reviews and recommendations. This compares to roughly 45% of social shoppers adversely influenced by negative reviews.

Shopping Sites Most Important During Process

Almost three in 4 (72%) social shoppers consider shopping sites to be an important part of the purchase process, about 25% more than those who report deal sites (58%) to be an important factor. Just four in 10 (41%) find social networks to be a significant part of the shopping process.

1 in 5 Use Sites Daily to Find Deals

Among active social networkers, nearly one in 5 (19%) turn to deal sites to find specials, coupons, or deals on a daily basis. Social networks (18%) and shopping sites (17%) follow closely as deal sources. While 15% of social shoppers use social networks daily to learn about new products, only one in 10 use social shopping sites on a daily basis for other key stages of the shopping process, including to research product information, read product reviews, compare products, and find product availability.

Shopping Sites Most Popular Before Purchase

Although social networks are most frequently used to learn about new products, the vast majority of social shoppers (87%) turn to shopping sites while searching for a product, while 83% use these sites right before committing to a purchase. This compares to roughly two-thirds of social shoppers who frequently use social networks or deal sites prior to purchasing a product. After the purchase, however, the focus shifts to social networks: almost six in 10 (59%) frequently share their experiences on social networks after the purchase, compared to 57% for shopping sites and 51% for deal sites.

Other Findings

• Almost seven in 10 (69%) social shoppers visit Amazon at least once a month, making it the most popular shopping site, ahead of eBay (53%) and retailer websites (52%). Search sites fare less well: just 27% visit Google shopping on a monthly basis, followed by Yahoo shopping (23%) and Bing shopping (13%).
• Close to half of social shoppers (47%) have a Groupon account, far more than those with a Living Social (27%) or Eversave (15%) account.

Nielsen: SocNet Users Most Trust Info from Consumers

Social network users are most likely to trust product and service information provided by other consumers, according to data released in October 2011 by NMIncite and The Nielsen Company. Sixty-three percent say consumer ratings are a preferred source for product information, while 62% say consumer reviews are a preferred source. Company websites come in a distant third, preferred by 50% of social network users for product and service information. Call center (47%) and email (45%) closely follow. Interestingly, company Facebook page (15%) and company Twitter (7%) are among the least preferred product information sources.

About the Data: The Performics survey was conducted among 1000 participants who were required to have an active social network account and use social networks at least occasionally in the shopping process. The online survey was in field from 9/27/11 to 10/4/11.

There is a lesson to be learned for all companies in the following story, as Internet marketing consultants, we are constantly advising our clients to ensure they have secured all variations of their domain names, and given the very cheap cost of these valuable pieces of on line real estate, you would think it would be one of the first marketing tools they would secure.

However a lot of companies do not understand the value of a domain name and do not secure them.

They only have themselves to blame for this, so now you have been told, get online and make sure you own every variation of your trademark or domain name, it’s a very small price to pay to ensure that this type of problem does not impact your company or brand.

You can check wether your domain names have been secured by checking our Really Cheap Domains registration web site! 

“A NSW man has been ordered to shut down several pornographic websites featuring Speedo swimwear and using the company’s trademark.

Speedo Holdings took Central Coast blogger Dave Evans to court claiming he had used the trademark under aliases and without the company’s consent.

The company claimed the websites and the use of the company’s trademark as part of his domain names could damage the "valuable reputation and goodwill associated with the name and trade mark Speedo".

In the Federal Court of Australia on Thursday, Justice Geoffrey Flick ordered Evans to stop operating and registering any domain name containing the name Speedo.

He was also restrained from operating websites featuring any sign of the Speedo trademark.

Evans, who didn’t appear in court, was ordered to transfer the domain names to Speedo within 21 days.

If Evans doesn’t comply, a registrar of the court will be appointed to transfer the domain names and Evans will liable for substantial damages to the company.

He was also ordered to pay the swimwear company’s legal costs.”

Story source: www.ninemsn.com.au

6 in 10 Twitter Followers are Existing Customers

More than six in 10 (64%) people who follow a brand on Twitter are existing customers of the company, according to [pdf] a study released in October 2011 by Chadwick Martin Bailey. Results from “10 Quick Facts You Should Know About Consumer Behavior on Twitter” indicate about six in 10 (61%) also want to be the first to know information about the brand.

No other reason for following a brand on Twitter is shared by more than half of followers. However, almost half (48%) follow to receive discounts and promotions. Another 36% want to gain access to exclusive content and 28% want to receive content and information to share and retweet with others.

6 in 10 Followers More Likely to Recommend

Six in 10 Twitter brand followers are either more likely to recommend many (18%) or a few (42%) brands as a result of following them. Another three in 10 (31%) are not more likely to recommend a brand they follow on Twitter and about one in 10 (9%) don’t know.

Twitter brand followers 35-49 are much more likely to recommend many brands they follow than those younger than 35. In the 35-49 segment, 33% are likely to recommend many brands and 14% are likely to recommend a few. Although a much higher percentage of followers younger than 35 are likely to recommend a brand overall (61% compared to 47%), only 14% are likely to recommend many brands and 47% are likely to recommend a few brands.

Interestingly, 33% of brand followers in both age groups are not more likely to make brand recommendations. The differentiator comes in the percentage who don’t know: 20% for those 35-49 compared to only 7% of younger followers.

Half of Twitter Users Go Online More than Once an Hour

Fifty percent of Twitter users go online more than once an hour, compared to 34% of Facebook users and 29% of overall online users. Facebook users are slightly more likely to go online once every couple of hours (46%) than Twitter users (40%) or overall online users (45%).

Meanwhile, 20% of overall online users go online once per day, compared to 17% of Facebook users and 7% of Twitter users. Only 5% of overall online users, and 3% of both social network users, go online two to six times per week.

Nearly Half of Twitter Users Been Tweeting Less than 1 Yr

Thirty-eight percent of Twitter users have been tweeting for six months or fewer and another 9% have been tweeting for seven to 11 months, meaning 47% have been tweeting for less than one year. Thirty-eight percent have also been tweeting for one to two years, and 15% have been tweeting for more than two years.

In addition, one-quarter of Twitter users older than 50 have been tweeting less than one month.

1/3 of Followers Interact w/More Brands This Year

Thirty-three percent of brand followers on Twitter are interacting with more brands this year, while 57% are interacting with the same number and only 11% are interacting with less. Men increased their rate of brand interaction more from the previous year (38% compared to 27% of women).

Other Findings

• 79% of Twitter users follow fewer than 10 brands, with 36% following one or two.
• 75% of Twitter followers have never unfollowed a brand.
• 26% of Twitter users 18-35 follow a brand, compared to 17% of followers 35-49 and 13% of those 50 and older.
• Half of followers say they are more likely to buy a brand after following, including 55% of men and 45% of women.

Performics: Entertainment Top Twitter Category

Entertainment is the brand category most followed/liked on both Twitter and Facebook, according to an August 2011 study from Performics and ROI Research. Data from “S-Net, The Impact of Social Media” indicates 46% of brand fans on both social networks are fans of at least one brand in the entertainment category.

While the top five brand categories are the same on both social networks, there is some variation in how the next four categories are ranked. After entertainment, Twitter users are most likely to follow brands in the restaurants, food, electronics, and apparel categories. In contrast, Facebook users are most likely to like brands in the food, restaurants, apparel, and electronics categories.

About the Data: Data was collected through a 15-minute online questionnaire of 1,491 US consumers age 18 and up fielded in January 2011.

Picture in your mind a happy scene from your past and then imagine being able to record it – maybe even upload it to YouTube.

It is still a distant possibility, but researchers at the University of California, Berkeley, have developed a system which can scan your mind and create a visual reconstruction of your thoughts.

They hope that eventually the breakthrough could lead to helping stroke victims, coma patients and people with neurodegenerative diseases.

‘This is a major leap toward reconstructing internal imagery,’ said Professor Jack Gallant, a UC Berkeley neuroscientist and co-author of the study.

‘We are opening a window into the movies in our minds.’

The technology uses functional Magnetic Resonance Imaging (fMRI) to measure blood flow to certain areas of the brain used to visualise certain shapes in our minds.

The software creates a reconstruction of a person’s thoughts.

Researchers fed 18 million seconds of random YouTube videos into a computer programme which predicted the type of brain activity it was likely to provoke.

The software would then measure the real brain waves of participants, matching those to the predictions.

The programme goes on to gather a selection of clips, which it believes match the brainwaves most closely, producing a composite video to complete the reconstruction.

The resulting images are far from high-definition – visualisations of a scene involving actor Steve Martin show a blurry, unrecognisable outline – but researchers believe it is an important first step.

‘We need to know how the brain works in naturalistic conditions,’ said Shinji Nishimoto, lead author of the study.

The software monitors blood flow to certain key areas of the brain

‘For that, we need to first understand how the brain works while we are watching movies.’

The developments have been welcomed by Dr Sharlin Ahmed, research liaison officer at The Stroke Association.

‘Around a third of people who have a stroke are left with communication difficulties, which can leave many stroke survivors feeling incredibly isolated and frustrated,’ she said.

‘It can also be extremely tough for their families who often find it hard to understand how their loved one is feeling.

‘We are always looking for new ways to better understand the needs of stroke survivors, especially those who find it hard to communicate.

‘Using brain imaging technology to interpret what a stroke survivor might be thinking is a very interesting concept, however it’s likely to be a long time before anything like this is used in practise.’

The researchers have reassured those worried about an Orwellian intrusion into their inner thoughts that there is no need to panic – the technique requires participants to spend hours upon hours in an MRI scanner.

Source: www.bigpond.com

View the original article here

An online gaming system has been launched in the UK that could revolutionise the industry.

The ‘cloud’-based OnLive service gives users access to on-demand games via the internet with no need for a console.

Gamers can play around 150 games on various devices including PCs, Mac tablets and net-connected televisions.

It was launched at the Eurogamer Expo at Earls Court, west London, where around 40,000 enthusiasts will gather over the next few days to try out the latest games.

Hundreds queued to test the new system.

‘This is gaming over the internet,’ explained Bruce Grove, OnLive’s senior director of business development.

‘We’ve had on-demand radio, on-demand videos, now we have on-demand video games.

‘We have all the latest titles streamed direct to your TV, PC, Mac tablet, any device. All you need is a broadband connection.’

The gaming industry is now bigger than the film and music industries, with the UK market – the biggest in Europe – worth almost worth almost 2.4bn.

It is predicted that by 2015, the gaming industry in the UK will be worth well over 3bn.

Playstation and Xbox have recently experienced problems with hackers accessing customers’ personal information.

But chief executive and founder of OnLive Steve Perlman said this does not pose a problem for them, as personal information is stored with a third party billing agency which is not on one of their servers.

He said: ‘The worst they could do if they hacked into our data centre is perhaps get your high score.’

OnLive, which launched in the US last year, has been developed to eliminate piracy.

Matt Hill, deputy editor of T3 Magazine, said it would be almost impossible to pirate the games – but warned there were some future pitfalls.

‘Because you don’t have the physical game, you are accessing it remotely from a server, you can’t pirate it, you’re literally streaming it from someone else’s server,’ he said.

‘There will be an argument made that eventually someone might be able to figure out how to get in and play the games for free, I imagine that is a long way off, but there’s always someone working on it.’

View the original article here

Facebook doubled its revenues in the first half of this year, to 1.6 billion dollars ($A1.5 billion).

The Wall Street Journal reports that, with 750 million Facebook members worldwide, the online site has attracted major interest from advertisers.

View the original article here

An expert says cybercrime is soaring, it already costs Australians more than burglary and will only increase as more people use smartphones.

Marian Merritt, internet safety advocate with computer security company Norton, said a new global study showed 69 per cent of adults around the world experienced cybercrime in their lifetime, much more than previously thought because this type of crime mostly isn’t reported.

‘Ten per cent of us have already experienced mobile device related cybercrime. That’s cybercrime on our cellphones, tablets and other devices we carry with us as we go about our business,’ she said.

‘It’s only going to get bigger because we are all doing more and more with our mobile devices,’ she said.

Cybercrime on mobile devices has produced a new word: smishing, or SMS-based phishing which aims to gain private information.

In some countries, many people go straight to mobile devices for all their computing needs, bypassing the home PC route. More and more, mobile devices are being used for routine financial transactions.

‘We are going to walk up to buy coffee and use our mobile device to make that financial transaction, we are going to check our bank balance and we are going to make purchases,’ she said.

‘This is what’s coming in the future and we need it to be safe. This is truly a phenomenon we need to take note of.’

Ms Merritt said part of the problem was that users didn’t treat smartphones in the same way they treated their home PC.

‘We are all playing little bird-related games on them. We put funny stickers on the back of them. They don’t seem like serious devices that need security but boy they really are,’ she said.

In its fourth global review of cybercrime, Norton surveyed the experiences of 20,000 people in 24 countries including 802 in Australia.

Taking into account actual financial losses and other factors such as time lost, the study puts the global cost at $US388 billion over the last year. That makes cybercrime bigger than the combined global market for marijuana, cocaine and heroin combined.

For Australia, that’s a direct cost of $1.8 billion and another $2.8 billion in time spent resolving cybercrime issues. On that basis, cybercrime costs Australia more than the traditional crimes of burglary ($2.2 billion) and assault ($1.4 billion).

The most common form of cybercrime relates to computer virus and malware infection (57 per cent of respondents), followed by online credit card fraud (13 per cent) and hacking of social network data (12 per cent). Worryingly, the survey said, most of this occurred in the last year.

Ms Merritt suggests some simple precautions:

- use security software and keep it up to date (Norton is of course a major vendor).

- use a password for a mobile device (something more sophisticated than 1234) so it can’t be readily used if lost or stolen.

View the original article here