Online Real Estate Technology

As you know I’m constantly on the look out for great people and resources to help our real estate community achieve brilliant results – and there’s someone I want you to experience and I’m picking up the tab!

Michael Sheargold (the legendary real estate performance coach) is running a seminar tour next month on How to be a Super Agent. Now if you’ve worked with Michael before you know his ability to deliver great and super-relevant strategies for you to grow your results.

He’s been helping agents and principals for over 18 years and now you have the chance to work with him, because of my relationship with him and his business.

In fact, it’s rare for Michael to do this kind of public event. Normally his strategies are only shared with his specific coaching clients. So this is a unique and limited opportunity I really want you to take advantage of.

So as a special “thank you” for being part of our community, I’ve organised for you to attend this OUTSTANDING 3 hour seminar next month COMPLEMENTARY (saving you $97)!

All you need to do is click on the link below and validate your ticket as my VIP to save you some money and gain massively from the strategies that can make 2010 your best year in real estate yet!

By the way, Michael is running the seminar in Brisbane, Sydney and Melbourne plus in South East Queensland. Follow this link for more details – I know you’ll be glad you did!

http://www.superagent101.com/how-to-be-a-super-agent-vip

I know you’ll gain massively from Michael’s seminar – once again, thank you for being part of Mike Andrew Consulting.

P.S. In John McGrath’s book You inc, he says Michael is the most effective business coach on the planet – you owe it to yourself and your family to be there and remember, it’s my shout!

The final Future of Real Estate marketing seminars will kick off next week and I would invite you to join us if you have not already done so. These seminars are a look at what and how technology will affect you and your agency in the future, as well as a look at social media and it’s impact on the real estate consumer.

There are 2 new venues for you next week and those agents in NSW who would like to attend the location is as follows: Monday 1st December, Sydney Marriott Hotel 38 College Street Sydney 10:00am for 10:30am start.

On Wednesday 3rd December I’ll travel with the domain.com.au team to Cairns and we’ll kick off at Cazalys Function Centre 344 Mulgrave Rd Westcourt Cairns commencing at 9:00am.

I’ll look forwrd to chatting with you on both days.

Strange title you may think for me to use in my blog, however it’s a term that I have used so many times in my past management career and a tactic that I have employed in the past 4 months with domain.com.au.

Over the past few months I have been working with lots of real estate professionals across all states and my theme in the presentations has been built around dominating the web in your local area of operation. This doesn’t always mean you spending substantial marketing dollars on the portals, what it means is taking a holistic view of the web and making sure that you have an all round strategy in promoting and marketing you or your agency. Profile is really what I mean in all of this. The use of new technology and communication tools such as blogs or podcasting and social media. Using SEO and SEM tactics to dominate the Google search in your area.

The general feedback I receive is the market is tough, sales are slow and agencies need to cutback on expenses. One area that is being cutback is on line, as I have mentioned before in this blog and in my presentations, do not cut back on your on line marketing, searches are up, UB’s have not dropped back so why cut on line?, yes make sure that what you spend is working effectively for you, and in that arena if you need help then email me or call me or ask for help, that’s what I’m here to do. If you are going to cutback on any area, cut your print, it’s expensive, reduce your add size if necessary.

As an example, take what I’m doing with Domain.com.au, I’ve upped my activity level in each state so that I get to see as many agents and clients as I can, we have introduced our seminar series, designed to provide you the agent with good information and education that will help you use the web more effectively, and at a time when most businesses are cutting back, I’ve convinced the powers to be at Domain to actually increase what we do and up our activity level where it really counts. There’s the announcement of the ninemsn joint deal, to replace realestate.com.au as the provider of real estate to all ninemsn customers, and we recently annonced the joint distribution deal with ebay. That’s because right now for me, it’s important to act, as Warren Buffet said just recently,”When the market is greedy, be fearful, but when the market is fearful, be greedy” that’s not an exact quote but hopefully you’ll get my meaning with this. 

However I think the biggest challenge for most real estate businesses is how do I ride this market economy to survive until it picks up again. It’s a cycle that comes around, it appears to me, every 10 years or so. Being able to face that market change and ride it through requires a mindset change or repostioning of your current thinking and work place practice, and that’s where a business coach can be helpful to you. I’ve done  seminars with Grant Thorpe in the past on this subject and I’ve covered articles from him as well, here’s a reminder of one of those posts for you,When the Times are Tough, the Tough Get Going  and after spending the last week on the road in WA, and having a great time with all the professional real estate agents there, I thought it time to share with you a very timely article from Grant.

The article is called “Now is the Time to Strike” and I hope you enjoy what Grant is talking about with this very positive look at how you can effectively change your direction or mind set.

Here’s the link to the article, please enjoy: 

http://ezinearticles.com/?id=1675681

I’ve long been a believer in the power of positive thinking and in my business career,taking positive action when it seemed that the odds were against me succeeding. That is why, today, I’m very positive about real estate agents maintaining their advertising spend on the on line space and not cutting subscriptions to the main real estate portals. If you are wanting to cut expenses, look at how much you spend in press for an add in the real estate section each week, and I’ll bet that you spend as much, or probably more, on that add than you do on your on line subscription. 

The other area that will help you is training, seeing how other people can overcome the hard times or even to succeed when the market is tough, is inspiring to us. I know that I get inspired by the power of positive thought and positive actions by those around me. The Domain breakfast series that we have been running is part of that positive approach and it never seems to amaze me that some of you out there, yes, real estate agents, can’t see the big picture, and can’t be bothered attending a 2 hour breakfast to learn, or to discover new ideas and concepts that will actually help you and your business. To those that do attend, and are always willing to push the boundaries or look at how they can improve in the current economic slowdown, i hope you get what you deserve, and that is success!!    

To that end, I spent some time in September on a seminar series with Grant Thorpe, Life Coach and Business Mentor, and Grants approach to life and assisting his clients build success stories around them is a positive experience that in tough times can help you weather the storm.  

Grant recently wrote an article on his blog about surviving the tough times and shared his strategies for gaining on and beating your competitors in tough times. I thought I would share this article with you, I hope it inspires you, I hope it gives you strategies to power forward in what you do in your life and your business.

Heres the link to that story, please enjoy: http://grantthorpe.typepad.com/life_coach_and_business_m/2008/10/index.html