Most Social Shoppers Trust SocNet Reviews

Social Shopping thumb Most Social Shoppers Trust SocNet Reviews

performics social shop influence.thumbnail Most Social Shoppers Trust SocNet ReviewsA majority of social shoppers trust user reviews and recommendations on social network sites more than other sites, according to a study released in October 2011 by Performics and conducted by ROI Research. Data from the “2011 Social Shopping Study” indicates that among participants who use social networks at least occasionally during the shopping process, 58% trust the recommendations they find on social networks more than other sites. Shopping sites (57%) and deal sites (53%) follow closely as trusted sources of product recommendations. According to the study, about one in 2 social shoppers are positively influenced by favorable reviews and recommendations. This compares to roughly 45% of social shoppers adversely influenced by negative reviews.

Shopping Sites Most Important During Process

Almost three in 4 (72%) social shoppers consider shopping sites to be an important part of the purchase process, about 25% more than those who report deal sites (58%) to be an important factor. Just four in 10 (41%) find social networks to be a significant part of the shopping process.

1 in 5 Use Sites Daily to Find Deals

performics social shop daily.thumbnail Most Social Shoppers Trust SocNet ReviewsAmong active social networkers, nearly one in 5 (19%) turn to deal sites to find specials, coupons, or deals on a daily basis. Social networks (18%) and shopping sites (17%) follow closely as deal sources. While 15% of social shoppers use social networks daily to learn about new products, only one in 10 use social shopping sites on a daily basis for other key stages of the shopping process, including to research product information, read product reviews, compare products, and find product availability.

Shopping Sites Most Popular Before Purchase

Although social networks are most frequently used to learn about new products, the vast majority of social shoppers (87%) turn to shopping sites while searching for a product, while 83% use these sites right before committing to a purchase. This compares to roughly two-thirds of social shoppers who frequently use social networks or deal sites prior to purchasing a product. After the purchase, however, the focus shifts to social networks: almost six in 10 (59%) frequently share their experiences on social networks after the purchase, compared to 57% for shopping sites and 51% for deal sites.

Other Findings

  • Almost seven in 10 (69%) social shoppers visit Amazon at least once a month, making it the most popular shopping site, ahead of eBay (53%) and retailer websites (52%). Search sites fare less well: just 27% visit Google shopping on a monthly basis, followed by Yahoo shopping (23%) and Bing shopping (13%).
  • Close to half of social shoppers (47%) have a Groupon account, far more than those with a Living Social (27%) or Eversave (15%) account.

Nielsen: SocNet Users Most Trust Info from Consumers

Social network users are most likely to trust product and service information provided by other consumers, according to data released in October 2011 by NMIncite and The Nielsen Company. Sixty-three percent say consumer ratings are a preferred source for product information, while 62% say consumer reviews are a preferred source. Company websites come in a distant third, preferred by 50% of social network users for product and service information. Call center (47%) and email (45%) closely follow. Interestingly, company Facebook page (15%) and company Twitter (7%) are among the least preferred product information sources.

About the Data: The Performics survey was conducted among 1000 participants who were required to have an active social network account and use social networks at least occasionally in the shopping process. The online survey was in field from 9/27/11 to 10/4/11.

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‘Super Greenies’ are Heavy Online Users

scarborough socnet use by environmental active aug11.thumbnail ‘Super Greenies’ are Heavy Online Users“Super Greenies” (adults who engage in 10 or more environmentally friendly activities on a regular basis) tend to use the internet more heavily than average adults, according to [pdf] an August 2011 study from Scarborough Research. For example, data from “All About the Super Greenies” indicates 51% of Super Greenies have visited Facebook in the past 30 days, making them 36% more likely than average adults to use Facebook.

The social networks where Super Greenies overindex the most, however, are LinkedIn and Twitter. Thirteen percent of Super Greenies have visited LinkedIn in the past 30 days, making them 179% more likely than average to have done so. And while only 9% have visited Twitter in the past 30 days, this is still almost double (96%) the average rate.

 ‘Super Greenies’ are Heavy Online UsersSuper Greenies are avid consumers of online media beyond social networks. Forty-two percent have visited a newspaper website in the past 30 days, 61% more than average. And 38% have visited a broadcast TV website in the past 30 days, 38% more than average.

As with social networks, Super Greenies’ highest levels of overindexing on media sites is actually highest where their overall usage is lowest. Only 12% have visited Hulu in the past 30 days, roughly double (99% more) the average rate. And the 19% who have visited a radio station site in the past 30 days is 48% higher than average, second only to newspaper site usage for overindexing.

Super Greenies also consume local online content at rates higher than the overall population. Sixty-nine percent have checked local weather in the past 30 days, 51% more than the average adult. The most notable local content Super Greenies check online more than the total population is traffic, which 15% of Super Greenies have checked in the past 30 days, 231% higher than the average rate.

Super Greenies are top spenders in all retail categories measured by Scarborough. Super Greenies are 71% more likely than the overall population to own a foreign luxury vehicle. Half of Super Greenies have volunteered in the past year, and are 90% more likely than the average adult to have done so. 42% of Super Greenies have visited an art museum in the past year, making them 220% more likely than the total population to have done so.

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Books, Clothing Top Planned Online Purchases

 Books, Clothing Top Planned Online Purchases

Global online consumers say that books and clothes are the items they most plan to purchase in the next six months, according to analysis of Nielsen Company global data by My Coupon Codes. Forty-four percent of global online consumers say they will buy books online in the next six months, while 36% plan to buy clothing.

Other top planned near-term online purchases include airline tickets (32%), electronic equipment (27%) and airline reservations (26%).

 Books, Clothing Top Planned Online Purchases

Comparing global online spending in the Western hemisphere compared to the Eastern hemisphere, it becomes clear that consumers in the East perform more of their monthly shopping online than their Western counterparts. For example, 51% of Western consumers spend less than 5% of their total monthly expenditures online, 27.5% more than the 40% of Eastern consumers who spend this small amount online per month.

While 28% of both Eastern and Western consumers perform 5-10% of their monthly spending online, the real differences occur in the rates with which they perform 11-25% and 26-50% of their monthly spending online. Nineteen percent of Eastern consumers perform 11-25% of their monthly spending online, 36% more than the 14% of Western consumers who do so.

The discrepancy is even larger among consumers who perform 26-50% of their monthly spending online. Nine percent of Eastern consumers spend this amount, 80% more than the 5% of Western consumers who do so. Spending beyond this level online is rare for consumers in both hemispheres.

 Books, Clothing Top Planned Online PurchasesAlmost nine in 10 (87%) consumers in the Asia-Pacific region have shopped online. Rates online shopping among consumers in Europe (85%), North America (83%) and South America (81%) are relatively similar. However, only 53% of consumers in the Middle East, Africa and Pakistan region have shopped online.

 Books, Clothing Top Planned Online PurchasesIn addition to being the most active online shoppers, Asia-Pacific consumers are also the most critical, with 49% of reviews from consumers in this region being negative. Consumers in Europe (32%) are least critical. Fifty-seven percent of online consumers consider customer reviews prior to making a consumer electronics purchase; other items with a large percentage of online consumers checking reviews include cars (45%) and software (37%).

Consumers who are brand advocates, meaning they habitually share information about products they use, are far more likely to share product data online than non-advocates, according to research released by marketing network BzzAgent in May 2011. This includes using social media, email, e-commerce websites, and online feedback mechanisms.

Brand advocates (28%) are four times as likely as non-advocates (7%) to share information about products, brands, sales or stores via online feedback mechanisms than non-advocates. They are also roughly twice as likely to share information via social media (58% compared to 27%) and e-commerce websites (43% compared to 22%). A smaller, but still significant discrepancy exists in the use of email (53% compared to 39%) for sharing product information.


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In-stream Online Video Boosts Brand Recall

Interactive marketers can’t help but look to online video to take advantage of branding potential richer than that for previous online display ad formats. But like its static display counterpart, banner ads, online video advertising can appear in numerous ad sizes, placements and creative types, making it difficult for marketers to decide where to start.

Research from Yahoo! indicates certain video ad units are better at boosting advertiser and brand recall than others, providing marketers a tentative roadmap for increased online video advertising success.

In Yahoo!’s study, video viewers recalled seeing pre-, mid- and post-roll ads more often than any other display ad type. More than half (53%) of respondents who recalled seeing some advertising remembered viewing these in-stream ads.

However, the pervasiveness of an ad unit type can still have a large influence on recall. For example, 35% of viewers were able to recall seeing static banner ads, one of the most common display ad types. In contrast, only 13% of viewers remembered seeing seemingly more eye-catching video banner ads.

This seems counterintuitive when comparing the dynamic nature of video to static creative. But users are much more commonly exposed to standard banner ads than online video banner ads; users can hardly recall ads they rarely or never see.

The concept of exposure influencing recall is also echoed in the fact that in-stream units like pre-roll ads—the most recalled ad unit types—are also the most used video units by US marketers, according to Break Media.

Viewers not only remember seeing these in-stream units, they also recall the ads’ subjects. Almost half (47%) of respondents said they remembered the brand or product advertised after viewing a pre-, mid- or post-roll video ad. This is not surprising given the often mandatory—and interruptive—viewing nature of these units.

Worth noting is the ability of expandable video banners and pop-up video ads to prompt user action: 39% of respondents reportedly acted after viewing an expandable video ad, compared to only 20% of pre-, mid- and post-roll video ad viewers.

Expandable and pop-up video ads were also more likely to aid users in purchase decisions than any other display ad type. Such findings hint at the potential use of these video ad units for direct response-related campaign objectives.

As the industry continues to mature and new formats undoubtedly emerge, video advertisers will be presented with new ways to engage viewers and enhance their brands. For now, brand marketers are best served leveraging the use of in-stream video ads and investing in the creation of professional, branded content to boost brand recall.


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May 2011 Australian Online Video Rankings

online video thumb May 2011 Australian Online Video Rankings

comScore today released a report on the online video market in Australia from its comScore Video Metrix service. The report showed that more than 10.7 million Australian Internet users watched online video in May, with viewers averaging more than 10 hours of total viewing time during the month. YouTube delivered video to more than 8.6 million viewers in Australia during the month, reaching 3 out of every 5 online users at an average of 70 videos per viewer.

Top 10 Video Properties by Videos Viewed

Australian Internet users watched nearly 1.2 billion total videos in May, with Google Sites ranking as the top video property with 613 million videos, representing 52.3 percent of all videos viewed online. YouTube accounted for the vast majority of videos viewed at the Google Sites property. Microsoft Sites ranked second with 35.6 million videos, or 3.0 percent of all online videos viewed. Facebook.com ranked third with 16.9 million videos (1.4 percent), followed by VEVO with 16.4 million videos (also 1.4 percent) and Yahoo! Sites with 15.6 million videos (1.3 percent).

Comscore 1 thumb1 May 2011 Australian Online Video Rankings

Top 10 Video Properties by Viewers

Nearly 10.8 million viewers watched an average of 108.8 videos per viewer during May. Google Sites attracted nearly 8.7 million unique viewers during the month (70.7 videos per viewer), followed by Microsoft Sites with 3.3 million viewers (10.7 videos per viewer) and Facebook.com with 2.9 million viewers (5.9 videos per viewer).

Comscore 2 thumb1 May 2011 Australian Online Video Rankings

Top News Sites by Total Videos Viewed

An analysis at video viewing occurring on News/Information sites found that viewers watched an average of 46.6 minutes of video in the category during May, with 17 percent of the entire online audience viewing video on News/Information sites during the month. Based on total videos viewed, Australian Broadcasting Corporation led as the top destination with nearly 5.5 million videos viewed on the site in May. Australian Broadcasting Corporation also saw the highest average minutes per viewer of the top 5 destinations at 66.6 minutes per viewer during the month.

Yahoo! News Network ranked as the second largest News/Information video destination based on total videos viewed with nearly 1.5 million videos watched on the site in May, followed by News.com.au Sites with 1.46 million videos. CNN Network and HPMG News rounded out the top five with viewers watching a total of 1.38 million videos and 714,000 videos, respectively.

Comscore 3 thumb1 May 2011 Australian Online Video Rankings


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Men savvier online networkers

linkedin thumb Men savvier online networkersMen are leading the way when it comes to forging professional connections online, a new study has found.

LinkedIn, a professional web-based networking site, studied the details of men and women across a range of industries and looked at the ratio of their online connections.

Of their two million Australian users, they found that men tend to have more online connections than women.

However, there were particular professions and organisations where females dominated the online environment.

These industries included writing and editing, philanthropy and marketing and advertising.

At RailCorp, Origin Energy and Leighton Contractors women also ruled the web.

The top industries where blokes dominated were in the military, capital markets, human resources and newspapers.

Males were also found to be savvier at Queensland Health, Flight Centre and the University of NSW.

Career coach Sally-Anne Blanshard encouraged females to hop online.

‘We are in a world where we are time-short, have technology at our fingertips and have ever-increasing demands outside of work,’ Ms Blanshard said in a statement.

‘I think face-to-face networking definitely still has its place, but I stress to my clients, especially female clients, to build up their networks online.’

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Online shops opportunity for retailers

shopping cart thumb Online shops opportunity for retailersAustralian retailers should be more imaginative if they want to dominate the online shopping landscape like their international counterparts, Sue Morphet says.

The Pacific Brands chief executive officer told a Brisbane business lunch on Thursday that online shopping was both a threat and an opportunity.

It’s just a matter of attitude, she said.

Comercial survival was in the hands of Australian retailers who had to embrace the online world, she said.

Ms Morphet said seven of the top 10 online retailers in the US were also bricks and mortar stores and it was a similar story in the UK.

‘In the US stores like Walmart, Staples, Sears and Best Buy and in the UK Tesco, Marks and Spencer are in the top 10 online stores,’ Ms Morphet said.

‘In Australia we don’t have any bricks and mortar retail stores in the top 10 online stores, none at all – we have eBay, Amazon, Deals Direct,’ she said.

‘Many of the successful online retailers can continue to have their bricks and mortar presence… but we need to understand this whole phenomena and move with it.

‘People shop for experiences not just for purchasing goods.’

She contrasted the success of boutique bookstores with the failure of other major book retailers as the industry faces an online squeeze.

‘The ones that do more than just price will be the ones that succeed,’ she said.

‘What we are seeing now is a consumer who shops on price or on quality, they will shop for the number one brand or the price point offer.

‘In order for us to justify the value of our brands our product has to be innovative, it has to have high quality and be very engaging in the needs, wants and emotions of the shopping public.’

Ms Morphet said recent calls for online stores to pay GST was unhelpful and energy should be focused on thinking of clever ways to appeal to customers.

‘Where the recommendation to buy used to come from traditional advertising or the sales person in the store, now it’s coming from social networks,’ she said.

‘Bonds has 60,000 Facebook fans.

‘Customers have always been able to go down the street and seek a better price … (but the) street is a whole lot longer and a whole lot easier to navigate.

‘We need to be frank, the problem is not the lack of a 10 per cent GST.

‘Retailers have to be offering excellent range, excellent value and excellent service, if you’re not doing that customers will go elsewhere and the internet as made it easier for them to do so.’

She says retailers need to think about how they pitch brands, use social networking marketing to communicate and satisfy customers.

Ms Morphet explained how innovative thinking saw a 1000 per cent increase for pillow sales when Pacific Brands launched its Tontine date-stamped pillows last year.

‘Innovation is what we need to redefine our categories,’ she said.

‘People have been buying white pillows for a hundred years … but this (result) was unbelievable,’ she said.

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China’s online population rises to 477m

China Internet thumb Chinas online population rises to 477mThe number of internet users in China, already the world’s largest online market, hit 477 million at the end of March, a senior government official said.

The official from the Telecommunications Administration Bureau, which falls under the Ministry of Industry and Information Technology, announced the figure at a meeting in Beijing, the official Xinhua news agency reported on Monday.

The number of people using the internet in China had hit 457 million at the end of 2010, meaning that more than one-third of its 1.3 billion-strong population were online.

China’s spiralling online numbers have turned the internet into a forum for citizens to express their opinions in a way rarely seen in a country where the traditional media is under strict government control.

The growing strength and influence of the web population has prompted concern in Beijing about the internet’s potential as a tool for generating social unrest, and authorities have stepped up surveillance in recent years.

The government blocks web content that it deems politically sensitive in a vast system dubbed the “Great Firewall of China”.

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Online Moms Use Facebook, Email

A little more than one in three moms use Twitter (36%) and personal blogs (34%). The only other online communication technology used by more than 20% of moms is social network MySpace.

 Online Moms Use Facebook, EmailA near-universal 98% of moms with email accounts check them at least once a day. Other online communication technologies with high daily usage rates by moms include Facebook (84%) and news websites (60%). Interestingly, the good old-fashioned telephone has a 60% daily usage rate among moms, as well.

 Online Moms Use Facebook, EmailA high percentage of moms often use email as an educational tool. Eighty-three percent of moms said they often learn new things through email, the highest response rate for any means of communication covered by the survey. Facebook ranked second (76%), while non-technological face-to-face meetings came in a close third (73%).

Other popular educational tools among moms include blogs (66%) and TV (65%).

 Online Moms Use Facebook, EmailWhen it comes to sharing things they have learned, the largest percentages of moms either often eschew technology and do it face-to-face (84%), or employ email (also 84%). Close to 80% use the phone.

Facebook is the only other medium often used by more than half of moms to share learnings, with 69% using “share” and 67% using “like.”

 Online Moms Use Facebook, EmailWho receives all this information that moms are sharing? Unsurprisingly for anyone in a relationship with a mom, 94% share information with their significant other. Ninety percent share with their best friend(s), and slightly more share with close family (such as a mother or sister).
The other two groups of people in a mom’s life most likely to get information from them are girlfriends (86%) and other parents (78%).

American moms are more likely than overall women own a smartphone, according to previously released data from BabyCenter. The “21st Century Mobile Mom Report” indicates 53% of moms say they purchased a smartphone as a direct result of becoming a mom. This makes moms 18% more likely than overall women to have a smartphone, and smartphone adoption by moms has grown 64% in the last two years.

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Royal wedding to be streamed online

royal wedding thumb Royal wedding to be streamed onlineWhen Prince William and Catherine Middleton marry on April 29, they will be the 16th royal couple to wed in Westminster Abbey – but they will be the first to have their nuptials played out, in real time, as a global web event.

But the royals aren’t the only ones using multimedia for the wedding.

Anti-monarchists are using Facebook to organise protests against the cost of the wedding, amid steep public spending cuts by the coalition government.

Other web-users simply see the wedding as a chance to have some royal fun.

More than 120,000 people have joined a Facebook group called Royal Wedding Drinking Game, allowing members to post commands to drinkers watching the proceedings on television.

Spoof accounts are also creeping onto the main social networking sites. One cheeky Twitter page, William-HRH, has over 10,000 followers. ‘Dear deluded subjects, if you have yet to receive your invitation, chances are you never will,’ the faux prince tweets.

An official mobile phone app telling the story of seven past royal weddings has been released but it will have to compete with a host of unofficial apps, ranging from photo galleries to clocks counting down to the big day.

Source: ninemsn

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